There is a lot that goes into creating a successful website, and it does not just happen with a blink of an eye.  Have you ever seen a website that was so intriguing and eye-catching that you wish it was yours and wondered how did that come to be?  Creating that perfect website is an art form and should not be that easy, that is why not just anybody can sign up for a domain and create the most compelling site.  It takes experimenting, reading, participating, and learning through trial and error.  Behind every successful website there are a few secrets and must-dos.  First, before you are let in on any of the secrets to creating a successful website, you must have some sort of a vision.  Yes, it is sometimes hard to clearly see the end project, especially with a website, but you must have a vision that can be developed over the long run.  When you meet with a website design agency you must have a vision and some objectives.  If you don’t, then there is no point in meeting with a website design agency.  After you know what your vision is, then you can take into account the secrets of creating a successful website.  I have listed some of them below:

  • Instantly Compelling – People judge a book by its cover.  It is just how people’s eyes and minds work.  The first thing they see and notice is the messaging and design of your site, and if they like what they see they will continue reading.  Keep in mind that studies show that it takes 8 seconds for visitors to form an opinion about your company from what they see on your website.
  • Use Analytics – You need to analyze where visitors are engaging and leaving your site the most.  Take advantage of this and make changes to messaging, layouts, and colors to see what works.  Consider this as trial and error.
  • Videos – It will increase your website traffic out immensely if you put videos on your site.  Videos will help boost search engine rankings and give your visitors a better and more intriguing way to interact that is more engaging.
  • Create Engagement – Create a place where visitors can click to follow or sign up to a newsletter or social media outlet.  If they like what they see they will want to stay engaged.  Make sure this obvious for customers.

Author: Michael Whartnaby, Prospectr Marketing