4 Reasons You Should Be Automating Your B2B Workflows Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting [...]
“Salesman.” What picture pops into your mind when you hear that word? If you’re like me, and most other people, it’s not a good one. You think of that guy with the sleazy smile, perfect teeth, and sharp suit who wants you to buy now. Because, after all, he has a deal that’s only [...]
Not for your car though! Well...maybe your car? I’m talking about your web identity, social identity, business connections, and your entire image. How many of you have let your website, social profiles and business connection efforts go into autopilot? It’s time to stay more engaged with your customers, and your audience. It’s time [...]
For many, the idea of beginning a career as a salesman sounds less than appealing. We often get ideas of phony friendliness accompanied with a hook, line, and gimmick. I have even said on occasion that I’d rather work as a (insert unpleasant job ideas here) than work in sales. However, fast forward several career [...]
Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you - or do they? My email signature is simple without being an entire directory of information on how to reach [...]
You do have a "unique selling proposition," don't you? In one line, it's what makes you so awesome to work with - why you're so different than anyone else - that it's stupid NOT to buy from you. Now unfortunately, many businesses think they have a USP when they really don't. For example, some companies [...]
There is confusion around social media for many companies, since many business teams are uneducated and do not know how social media can help their company with the most critical aspects of sales and marketing as well as HR and customer support. Social Media Can Help With Critical Aspects of Your Company This [...]
In modern day business, some of the most valuable and coveted data for any commercial entity is a customers’ list. Companies are spending large chunks of their annual sales and marketing budgets on arranging their customer data in it’s most accurate form. Customer relationship management (CRM), when used correctly, can be the answer to this. [...]
Marketers are constantly searching for ways to add channels where their investments will pay off with content that sells. Content marketing continues to evolve and mature while also being able to solve some of the world's toughest challenges. Specifically, this idea was seen when Burt Rutan and Scaled Composites launched SpaceShip One into orbit to [...]
LinkedIn is a business networking site, however, it is not used like it is meant to be. Many people go through the sign up process and occasionally accept an invitation to join another network, but they never go beyond that. If you really want to utilize the benefits of LinkedIn, then don't simply fill out [...]
