Re-Engagement for Your Email Campaign

By |2017-11-02T14:55:30-05:00July 23rd, 2012|Business Development, Customer Service, General Insights, Marketing|

Your email marketing campaigns don't stay up to date over time, the databases slowly die. 25% of your list will expire over time as people switch jobs, switch email providers, or unsubscribe.  A re-engagement email campaign will not only wake up those unengaged subscribers and raise your click rates, but it will also make sure [...]

Lead Nurturing Practices

By |2017-11-02T13:19:09-05:00July 11th, 2012|Business Development, Customer Service, Marketing, Sales|

Lead nurturing is the process of building a meaningful relationship with prospects that are not ready to buy and moving them through your sales funnel by engaging, communicating, and "keeping in touch" with them regardless of time.  While nurturing leads, you always want to maintain that permission to continue to educate them until they are [...]

Email Marketing: Spam Free

By |2016-12-08T15:23:25-06:00July 3rd, 2012|Customer Service, Marketing, Social Media Marketing|

Email marketing is becoming an important aspect of businesses today, and along with this comes a very important and necessary task: Spam proofing.  It is already hard enough to grab the attention and retain interest of potential prospects, but making sure your marketing material is actually received by the intended audience is an important aspect [...]

The Rewards of Business

By |2017-11-02T15:42:45-05:00June 21st, 2012|Business Development, Customer Service, General Insights|

Each year approximately 600,000 new businesses are started by courageous people who seek many things, with one in particular.  They seek success.  Success is a reward or gift, and sometimes everything that goes into the work and the meaning of the word cannot be described entirely.  Excited entrepreneurs may say they are in it for [...]

Social Command Centers

By |2017-11-02T15:51:49-05:00June 19th, 2012|Business Development, Customer Service, Marketing, Social Media Marketing|

Today, the social media industry is frantically trying to keep up with the real-time environment and the fast pace of consumers.  Due to the increase and sudden explosion of the many social media channels, consumers are more connected and influential than they have ever been, and businesses are faced with this challenge more frequently.  They [...]

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