Targeting, Content, and Timing by Antoine Eam

By |2017-04-14T16:14:20-05:00February 27th, 2015|Business Development, Email Marketing, Internet Marketing, Marketing, Marketing Automation, Sales, Sales Lead Generation, Social Media Marketing|

Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to [...]

Is your email signature YOUR email signature? By Liz Donehue

By |2017-02-08T16:57:45-06:00January 20th, 2015|Customer Service, Email Marketing, Marketing, Marketing Automation, Sales, Sales Lead Generation, Social Media Marketing|

Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you - or do they? My email signature is simple without being an entire directory of information on how to reach [...]

Coordinating Marketing and Sales Efforts

By |2017-02-09T11:17:08-06:00January 9th, 2015|Business Development, Email Marketing, General Insights, Internet Marketing, management, Marketing, Marketing Automation, Sales, Sales Lead Generation, Social Media Marketing|

Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable [...]

How has mail, delivering messages, and email transformed?

By |2017-11-02T12:11:15-05:00October 6th, 2014|Email Marketing|

Remember the good ol’ days when carrier pigeons, pneumatic tubes, dogsleds, mules, horses, and telegraphs were “hot new ways” to deliver a message? Ok fine, how about remember the good ol’ days when your Grandpa would make jokes about these kinds of methods? Imagine waiting for a carrier pigeon or dogsled to deliver an imperative, [...]

Top 4 Devastating Lead Nurturing Mistakes Your SMB Makes

By |2017-02-09T11:23:56-06:00September 12th, 2014|Email Marketing, Internet Marketing, Marketing, Marketing Automation, Sales, Sales Lead Generation|

Do you hear that squeaking sound in the background? That's what happens to your business when you don't take care of your leads like you should! Now every business goes through up and down cycles. But if you nurture  your leads along your marketing funnel, you'll have a lot less of those quiet times. Rather [...]

[Infographic] Perceptions of Real-Time Marketing, And Actionable Insights on How This Trend is Evolving

By |2017-02-09T11:24:11-06:00April 8th, 2014|Email Marketing, General Insights, Marketing Automation|

Our pals, @Evergage, recently went to tremendous effort to generate this graphic snapshot of the Real-Time Marketing Landscape in 2014 with very interesting results for any savvy marketer looking to ramp up their RTM efforts. Key Real-Time Marketing Takeaways: 24% of marketers surveyed are seeing a 50% ROI or higher on their real-time marketing efforts, [...]

Client Marketing Portals and Dashboards

By |2017-02-09T11:28:37-06:00June 19th, 2013|Email Marketing, Internet Marketing, Marketing, Marketing Automation, Sales, Sales Lead Generation|

Client Marketing Portals and Dashboards The Internet allows companies to operate in unprecedented ways. Taking advantage of online technology, Prospectr develops customized marketing portals and client dashboards that enable clients to streamline and coordinate marketing programs and tactics. Our portals are designed to save clients valuable time and resources, powering companies to share and communicate [...]

Email Marketing Lessons Learned

By |2017-02-09T11:28:43-06:00June 19th, 2013|Email Marketing|

Email Marketing Lessons Learned: Emails to prospects should be personal and address the needs of the person receiving the message. Multiple touch points can enable a company to refine the target group and find those that will be most interested in your products/services. Get the prospect interested in contacting you by leveraging the thought leadership [...]