Many early-stage sales engagements happen almost exclusively online today sales and marketing executives who understand and plan for this will increase revenue. Buyers do not need a sales rep until they are further along in the discovery phase. These buyers are researching online, receiving and forwarding emails. These online behaviors can give us important clues [...]
Lead management really comes down to the basics. In this post we outline how to approach common problems in bridging the gap between your sales and marketing departments. Symptoms of a Lead Quality Problem: Leads are delivered to sales with little, if any, specific lead-by-lead feedback. Marketing's objective defaults to quantity and CPL because there [...]
When marketing and selling to buyers it is important to understand not only why they might buy on behalf of the company, but also to understand why they might buy for their own personal reasons. Offer - the relevant message, or value proposition that you bring to the market. A great offer considers the following [...]
Many companies generate leads, but do not track how those leads convert into new accounts. It is important to have feedback and insight from your sales team. To really bridge this gap between sales and marketing you need to cultivate a team that cares about the others success. This Gap between lead generation and closures [...]
1. Facebook Studio - Facebook Studio's goal is to create a community where agencies can be inspired to develop marketing strategies that are inherently social. There is gallery of marketing efforts as well as its own Studio Awards for campaigns that were labeled exceptional. 2. Success Stories - Use this tool to get inspiration for [...]
After you are done with a long day's work and the only thing on your mind is kicking back and relaxing, the one thing you don't want to be thinking about is work. The summer months make it even more difficult to think about work when you aren't even there. There are so many others [...]
LinkedIn is a business networking site, however, it is not used like it is meant to be. Many people go through the sign up process and occasionally accept an invitation to join another network, but they never go beyond that. If you really want to utilize the benefits of LinkedIn, then don't simply fill out [...]
Your email marketing campaigns don't stay up to date over time, the databases slowly die. 25% of your list will expire over time as people switch jobs, switch email providers, or unsubscribe. A re-engagement email campaign will not only wake up those unengaged subscribers and raise your click rates, but it will also make sure [...]
The ways that businesses pull in business and acquire traffic is extremely interesting. There are many ways to acquire bottom line business growth, but each of these ways start out of the general principle of either pushing the traffic, or pulling it in. I firmly believe that both ways working together is the best way [...]
Ever wonder why your tweet was never retweeted? You spent time on creating content or an article your brand and you thought it would drive traffic, awareness, and build engagement but it did not work. You ask yourself what else can I do to build engagement on twitter? There are some specific strategies that have [...]