You always hear all these crazy stories about people building their entire businesses on LinkedIn. They have millions of dollars, streams of clients, and all sorts of great and glorious things. So...why don't you have any of those? Are those stories you hear even real? Or do they just get made up so you'll [...]
If it took you just a few minutes to get the direct contact information of almost any prospect, would you use that route? Of course you would. Who wouldn't? Nobody likes wasting hours trying to find the direct contact information of any prospect. Fortunately, the internet makes it easy, and basically free. Check out [...]
I read an interesting post over at Marketo's blog. It talks about "pipeline-to-cost" ratio. In plain English, it basically means how much did a marketing channel or tactic contribute to a lead's development in comparison to the cost of marketing on that channel? Marketo checked this information in two ways: First-touch - what was the ratio [...]
Founded in December 2002, LinkedIn now boasts more than 380 million users. The network gets 2 new members every second. That makes it the 3rd most popular social network in the world - right behind China's Qzone and, of course, Facebook. And don't forget about the anecdotal evidence. Ask anyone the best social site for [...]
Sales pro Colleen Francis says around 30% of all sales leads go to complete waste. Ouch! If you could close 30% more prospects, how much in revenue would that be for your business? What could your business do with that additional capital? Got a mental picture of that? Good. Now learn what you can do [...]
Let me begin... by explaining that I see the value in being frugal in some areas of life. Secondhand stores are my favorite places to get furniture, clothing, jewelry, and decorations. For the purpose of this blog, please excuse the aforementioned categories, because that is where the thriftiness ends. There are times that the cheaper [...]
According to a study by The Aberdeen Group, personalized e-mails improve CTR by 14%, and conversions by 10%. 96% of organizations surveyed believe personalization improves performance. Oh, and there’s this study too, which shows personalized e-mails get 6x higher transaction rates, but 70% of major brands don’t use them! Personalization is simple: it means [...]
Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to [...]
We know by now that our internet footprint is an important tool to leverage business. If someone Googles your name or company, and nothing comes up, RED FLAG. Nobody wants to do business today with someone who doesn't even have a website. I know when I get to a new page, the first place [...]
Not for your car though! Well...maybe your car? I’m talking about your web identity, social identity, business connections, and your entire image. How many of you have let your website, social profiles and business connection efforts go into autopilot? It’s time to stay more engaged with your customers, and your audience. It’s time [...]
