4 Ways to Boost Your Content Marketing Strategy

By |2017-04-14T15:27:24-05:00January 31st, 2017|Content Marketing, Internet Marketing, Marketing|

Do you get the results you want from your content marketing? Maybe you do. But, if you try some different tactics and techniques, you may be able to pick up some leads that you couldn't get before. Technically, lead generation with content marketing is never done. You can always do something to improve your [...]

What Makes a Landing Page a “Landing Page?”

By |2017-04-14T15:34:35-05:00October 1st, 2016|Content Marketing, Email Marketing, Internet Marketing, Marketing, Marketing Automation|

I get clients all the time who show me their "landing pages." Though well-intentioned, they misunderstand what actually makes a "landing page" exactly that. It's important to know what a landing page is precisely because it affects your conversions. When you make a page to be a "landing page," that changes how you design [...]

Email Marketing: What Causes People to Stop, Click, and Read?

By |2017-04-14T15:35:29-05:00September 6th, 2016|Content Marketing, Email Marketing, Marketing, Marketing Automation|

Did you know the Direct Marketing Association quotes email marketing has a ROI of 3800%? That number was for 2015. A couple years earlier they found it to be 4300%. Email marketing's catching on bigtime. So much so that the 2016 Email Marketing Insights Study found 86.7% of businesses will boost their email marketing budgets [...]

Should You Panic about the Rise of Adblockers?

By |2017-04-14T15:36:26-05:00August 2nd, 2016|Internet Marketing, Marketing, News|

Adblockers like Adblock Plus have skyrocketed in popularity recently. And that's sending a shiver down the spines of many online advertisers. Now, to thwart their effects, websites like Forbes force you to whitelist their website so you can actually visit. What about a smaller company like yours? Should you be overly concerned about Adblockers? [...]

3 Content Engagement Metrics You Can’t Ignore

By |2017-04-14T15:37:23-05:00July 7th, 2016|Content Marketing, Marketing|

You've heard about "vanity metrics," haven't you? For example, the number of social media followers you have. But followers don't do you any good if they don't convert into leads. What really matters is if those social media followers are part of your target market. With content and engagement, you have the same issue. [...]

What Makes a Blog Post Stand Out in 2016?

By |2017-04-14T15:37:57-05:00June 29th, 2016|General Insights, Internet Marketing, Marketing|

Get this: more than 4 million blog posts get written daily. Check out this link at Worldometers to see the live count. Feel free to stay up 'till midnight to see the total count and let me know what the precise number is... You know a ton of content's out there. It's called "content [...]

Great Marketing Focuses on THIS, Not Features or Benefits

By |2017-04-14T15:40:06-05:00June 22nd, 2016|General Insights, Marketing|

What makes one marketing approach drive a business through the roof, while another just sputters along? There's dozens of factors. In this case, consider just that - your approach. How does most of your marketing go? Do you start talking about your company, product, service, features, or benefits right away? Don't prospects need to [...]

The ROI of 7 Leading Digital Marketing Tactics

By |2017-04-14T15:42:20-05:00June 8th, 2016|Internet Marketing, Marketing|

Where should you spend most of your time with digital marketing? After all, you can use e-mail, SEO, content, PPC, display ads, video, banner ads, retargeting, and so much more! Well, I have the answer for you. And it comes in this simple image from Adobe: That’s pretty conclusive right there! And honestly, I’ve [...]

Ohhh, So you’re in marketing… 8 (and More!) Disciplines The Marketing Field Demands

By |2017-04-14T15:47:05-05:00May 25th, 2016|Creative, Design, General Insights, Marketing|

By: Andy Moore Not long before I began working at Prospectr a little over three months ago, I would not have envisioned myself being in the field of marketing at all—in any capacity. Nearly all of my previous experience is in educational or other nonprofit environments, as I used to work as a librarian. [...]

4 Tips to Shoot Your Referral Selling Through the Roof

By |2017-04-14T15:47:29-05:00May 3rd, 2016|Business Development, Marketing, Sales, Sales Lead Generation|

Are you responsible for prospecting at your business? It's tough when that's your duty as a salesperson. It's hard enough when you just have to make sales. If you have to find your own leads, successful referral selling is a gift from above. And even when you don't have to do your own prospecting, it [...]