Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to [...]
Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you - or do they? My email signature is simple without being an entire directory of information on how to reach [...]
When you hear the term "marketing automation," don't you think to yourself, "Wow, all I do is press a button, sit back, and watch the leads roll in." While automation may be truer in the manufacturing world where robots do the production, the reality is things don't work that way with marketing automation. In fact, you [...]
Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable [...]
The idea of prospecting is an overlooked concept for many companies because many decision makers are always looking for a way to bring in revenue faster and easier. Prospecting is neither easy nor timely and can’t be used simply to reap immediate benefits. Good prospecting is a process that must truly be embraced as a [...]
Ahhh marketing... Some view it as a necessary evil, and others realize it's your way of communicating with your target customer and meeting their legitimate needs. But what you don't want to do is make a devastating marketing mistake. A simple blunder unleashes a slew of awful PR that takes months or years to cover [...]
You do have a "unique selling proposition," don't you? In one line, it's what makes you so awesome to work with - why you're so different than anyone else - that it's stupid NOT to buy from you. Now unfortunately, many businesses think they have a USP when they really don't. For example, some companies [...]
Wow...that had to be the best conversation you've ever had with a client! So you store their information like you always do. A few weeks later, when you're ready to follow up, you look all over and can't find it! Urgghhh! So frustrating...that could have been the client that made your business much more stable. [...]
Do you hear that squeaking sound in the background? That's what happens to your business when you don't take care of your leads like you should! Now every business goes through up and down cycles. But if you nurture your leads along your marketing funnel, you'll have a lot less of those quiet times. Rather [...]
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