Lead nurturing is the process of building a meaningful relationship with prospects that are not ready to buy and moving them through your sales funnel by engaging, communicating, and "keeping in touch" with them regardless of time. While nurturing leads, you always want to maintain that permission to continue to educate them until they are [...]
Over the years sales deals have been closing at a lower and lower rate, and what is worse is that a higher percentage of these are seeing the prospect make no decision at all. Losing a deal to a competitor is something that businesses can get over because it is all part of the game, [...]
Have you noticed that today's consumers are more engaged and interacted through video? It is safe to say that online video marketing has grown immensely over the years for businesses, and rightfully so. Just look at the popularity and variety that YouTube has brought to the world. Everyone uses it, including many businesses. According to [...]
New employees, specifically new sales partners, are brought in by organizations that want their services and skills to increase productivity and make them money. In order for this to happen it is very important that they have a smooth, but quick transition into their new role within the company. Similar to when a sports team [...]
Studies have shown that it can cost up to 5 times more to win over a new customer than it does to serve existing ones. With that being said, each customer should be treated like they are the best customer. Not only is upselling practically effortless since the hard part of selling yourself, services, products, [...]
The golden key to developing new business is a myth. New business is developed by hard work and commitment to a marketing and sales process. This process is driven by the content. Great Content drives great campaigns: It provides value to your target audience and it engages them in an ongoing dialogue. What is content [...]
What makes your voice louder than the thousands of others in your industry? What can you do to beat thousands of competitors and gain your prospects attention? How can you efficiently market to the right people who are ready to make decisions? It starts with creating great content, but quickly turns to a race as [...]
Effectively identifying, reaching and qualifying your target market is extremely difficult. Efficiency is important in these steps: to identify your target market think about who needs and/or would receive value from your business offerings. Reaching your target market takes testing. Finding and applying a great analytic tool like Google Analytics will generate solid market research [...]
Defining your business value is essential. Can you effectively convey your value proposition in two minutes, or less? Our next question is - Can EVERYONE on your team convey it? Please see the white paper below for best practice in conveying your value proposition as clearly and concisely as possible. Value Proposition White Paper Thanks, [...]
The Telephone Still Works! There’s NO WAY social media should be replacing your cold calling campaigns or grass roots marketing efforts, if for nothing else, because we don’t want to lose our ability to engage in face to face conversation. There are already too many distractions, addictions, and complications with technology as it is nowadays, [...]