-Select from Below-
ACP Facility Services
Aikens Lake Lodge
Braelyn Consulting
Core Audit Consulting
Cosmocyte
Creative Arc
ENA
Fobango
G2 Telecommunications
Grow Community
Harborcove Financial
HITEC Labs
Infographic World
iNX Building Maintenance
Mawu Lolo
Niboban
Percepture Strategy
Process Prodigy
PS Culture Matters
Robert Drexler Associates
RZ Industrial
Sherwood Forest Inc.
Thunder Sky
TSD Logistics
VMC Capital
ACP Facility Services
The Client
Since 1986, ACP Facility Services has been a reliable leader in commercial cleaning services throughout New England and the Eastern US. They provide a full menu of facility maintenance services to companies over 60,00 square feet or more.
ACP and Prospectr started their first campaign together focusing on prospects in New Jersey and Massachusetts and has contracted with two of the leads from this campaign. When ACP was looking to grow their business by moving into new territories they expanded their partnership with Prospectr to Washington D.C.
The Challenge
ACP’s strong brand and reputation for quality service lent well to Prospectr’s 9-step nurturing process. The greatest challenge came when trying to identify and engage decision makers who worked in locations of 60,000 sq. ft. or more.
The Result
On the first day of launching the Washington D.C. campaign, the president of a facilities service firm that manages a 240,000 sq. ft. building had his secretary put in a direct phone call to ACP for more information. They later returned to ACP for a bid on another large property.
Building on that success, in just two months the campaign has seen 37 immediately actionable opportunities with over 45 additional opened relationships who can be contacted at a later date when the timing is right for them. On behalf of ACP, Prospectr has already created over 34,000 unique brand impressions through personalized messaging.
“Prospectr has been very professional and a pleasure to work with. Their follow up is quick and responsive. From the owners on down, everyone has delivered what they promised.”
By The Numbers:
Aikens Lake Wilderness Lodge
The Client
Aikens Lake is a fly-in wilderness lodge deep in the woods of Canada. Aikens is a destination spot for busy CEOs to escape and enjoy fishing in the lake.
The Challenge
How does a small lodge located deep in the wilderness of Manitoba source new leads and generate new business? While Prospectr typically sticks to B2B clientele, Aikens Lake proved to be a worthy partnership to take on. Generating new interest wasn’t easy, and Aikens Lake challenged us to reach out to new prospects and bring in new customers to their remote getaway.
The Result
Aikens Lake truly is a best-kept secret. They know if people could understand the experience their fishing lodge offered, they would be hooked. We created several videos for Aikens that represent this feeling better than words can, then sourced the data and wrote a creative hook: “So, I heard you needed a vacation?” Our digital strategists used marketing automation to send the multimedia email message to 30,000 busy CEOs and managed the campaign. Our team has enjoyed many all-inclusive retreats at Aikens Lodge and we have helped them land over 50 new customers, worth seven figures in reoccurring revenue, for their five-star wilderness lodge.
“We had never paid for a professional video or any outbound marketing in the past, and being a small business, it was tough to find the time and money in our annual budgets to have a project like this come together. Boy, are we glad we did! Being in the luxury industry, our investment paid off quickly.”
By The Numbers:
Braelyn Inc.
The Client
Braelyn Inc. offers an executive coaching service and strategic consulting. The founder, Brad Smith, uses his years of business experience to help executives be exceptional in their businesses.
The Challenge
When Brad came to us, he was facing a 75% drop in his business. He needed to rebuild his portfolio from the ground up, and asked us to help him source new business using emerging marketing tools and technology.
The Result
We kicked off the Braelyn campaign by sending over 34,000 carefully-crafted emails. The goal was to relay Braelyn’s selling proposition—their expertise in business—to their unique target audience. We chose data to specifically reach the presidents and CEOs who could utilize Braelyn’s services.
Through our 12-month campaign we helped Brad scale his consulting services from a 75% drop in business to a 20% growth beyond previous levels of success. We also created over 100,000 brand impressions for Braelyn resulting in an average of 17 hot leads per month.
“I want to thank you. Every time I get a check from a new client I say a prayer of thank you that you and your team exist and found your way to me.”
By The Numbers:
Core Audit Consulting
The Client
Many firms in the recovery audit industry have adopted a “cookie-cutter” approach to accounts payable audits. Core Audit Consulting Inc. rallies against this trend by insisting on providing a comprehensive, customized, and labor-intensive audit that meets the client’s specific needs and goals.
The Challenge
The President of Core Audit Consulting, Christian Bileth, must overcome the challenge of serving a very limited territory. Core Audit spends a significant length of time on-site working within a specific company, so he focuses in and around Michigan. This, in addition to working exclusively with large companies, gives them a small localized target market.
The Result
In the first eleven months of their partnership with Prospectr, Core Audit reached out to 695,026 contacts in their target market through over two million emails. 4.3% of these emails were opened and 82 executive decision makers in their target market took action, seeking them out for business.
“Our experience with Prospectr Marketing has been outstanding. They have produced a seamless marketing and lead generation program specific to the unique needs and demands of our regional consulting firm. Their professional team has provided us with excellent, personal service that has consistently exceeded our expectations. I recommend them without reservation as a comprehensive resource for your company’s marketing and lead generation service needs.”
By The Numbers:
Cosmocyte Animation
The Client
The Challenge
The Result
We worked with Cameron Slayden, CEO and Creative Director at Cosmocyte, to create a number of highly visual ads displaying this firm’s unique graphic prowess, then re-targeted individuals from our outbound campaigns with ad units across the web. Individuals who opened our emails and then moved on to look at funny cat pictures (ESPN, YouTube, Everyday Searching… you name it) were re-targeted with branded Cosmocyte ads with smart calls to action inviting the individual back into the funnel.
We’ve got high-impact ads following approximately 20,000 individuals from our email campaigns around the web. This campaign drives stunning brand awareness and keeps Cosmocyte in front of their niche target audience at all times.
180,000 Impressions in three months
Huge brand awareness to a specifically targeted niche audience
Keeping Cosmocyte top-of-mind throughout the buyer journey
Since Cosmocyte decided to utilize our nurturing campaign strategy, their hot lead count per month has increased by 33%! Cameron and the Cosmocyte team have been customers for over two years and have landed many Top 100 biotech customers sourced from our digital marketing campaigns.
“After 8 years of business, I’ve tried just about everything. I’ve tried telemarketing, simple email marketing, hiring of sales staff, holding booths at trade shows and handing out expensive giveaways. My company has done alright, I suppose, mostly due to the high quality of our product and customer service, and repeat business from the clients we’ve found over the years. However, one thing I’ve learned the hard way is to have zero tolerance for underperformance in my marketing team. When the team at Prospectr approached me, I was skeptical and assumed that they were like all of the other groups, and so I took my time getting back to them, and tried a few other lower-cost options with minimal effect. Finally, I came around and gave Prospectr 3 months to show me what they could do. This was in April. Now it’s October and since the very week they started Cosmocyte hasn’t had a single hour of downtime. If all that’s missing from your business is that your product isn’t being seen by the right people, then you need to give Travis and the team at Prospectr a chance. Just make sure you don’t have any vacations planned.”
By The Numbers:
Creative Arc
The Client
Creative Arc is a design and development studio that specializes in interactive design, development, and social media tools and strategy. Their target market is decision makers of medium to large-sized companies in any industry looking to update their online presence.
The Challenge
Knowing which companies currently have a need for quality design is not an easy task. First, we needed to identify a target market to pursue, then utilize our creative team to write messages that would resonate with companies that would benefit from Creative Arc’s services (including those that didn’t even know it!) and convert them into prospects.
The Result
Creative Arc was partnered with a Prospectr Customer Success Manager (CSM), who worked with them to write creative with a call to action supported by a market research study performed by Prospectr. Prospectr Marketing selected the data based on the appropriate-sized companies, set up the campaign automation, and analyzed results on a weekly basis.
This campaign created nearly 30,000 brand impressions alone. The number of leads and opportunities for conversion is strong and consistent each month, resulting in a very happy sales team. This steady stream of leads allowed Creative Arc to focus on closing deals and delivering excellent service.
By The Numbers:
ENA
The Client
For pharmaceutical and biotechnology companies, the digital world is ever-increasing in the complexity and challenges that must be overcome in order to create opportunities for ongoing customer interactions. ENA Inc. works with these companies to strategize, manage, and promote their businesses across all digital marketing and social channels.
ENA has over 28 years of creative success in full-service marketing for the pharmaceutical, biotech, and healthcare industries. ENA’s clients have full access to a creative team that is focused on doing whatever it takes for them to succeed beyond expectations.
The Challenge
The hurdles we faced with ENA Marketing were two-fold. First, they wanted leads in a very specific company size range. Second, they only work with businesses in the pharmaceutical industry. The targets were small so our data needed to be perfect and our creative specific to their market.
The Result
In the first two months of campaigning, over 100,000 emails were sent to prospects within their target market. Of those emails, 12.58% were opened, resulting in 55 decision makers reaching out to them for more information. Since that initial launch, ENA has continued to see success with more than 5,000 new visitors to their website and 199 potential business relationships as a direct response to our email campaigns.
By The Numbers:
Fobango
The Client
Fobango was a unique client for Prospectr—an online furniture store targeting B2C consumers. They needed a way to cut through the clutter and reach their target audience with not just their products, but their brand’s value proposition.
The Challenge
Fobango launched into a VERY crowded room. Online furniture stores are a dime a dozen and it’s hard to differentiate in a home furnishings business dominated by some very well-established brands and hordes of imported goods. They knew they had to be obsessively focused on their target market but were unsure of how to cut through the noise to reach it.
The Result
Fobango came to our digital strategist and asked us to build a social media campaign that would target a niche group of customers. Rather than attack the problem of trying to sell furniture to anyone and everyone, they set out to win over a smaller, but more enthusiastic group: moms and new homeowners.
How did we hit that goal? By creating a viral launch strategy designed to reach the target group by using a PR campaign to earn placement for a giveaway on ten influential “mom blogs.” Classic influencer outreach was the key. The giveaway was designed to raise awareness for Fobango’s new brand and attract an influx of new visitors to the site. The concept was to utilize “viral mechanics” to maximize sharing of the campaign across contestants’ social media networks. Each person who entered the contest was prompted to sign up as many of their friends as possible via a unique URL that allowed us to track results—the person who signed up the most at the end of the contest was the winner.
This created a viral network effect with some people signing up as many as 80 other contestants just by placing their unique URLs within emails, blog posts, Facebook posts, tweets, and comments throughout the blogosphere.
By The Numbers:
G2 Telecommunications
The Client
G2 Inc. is a nationwide consulting firm of experts negotiating world-class telecom contracts. Their unique value proposition centers around their ability to save clients money with their telecom expenses.
The Challenge
G2 was understandably skeptical in engaging a new firm, and they asked us some hard questions leading into our campaign. G2 wanted to see solid, bottom-line-oriented results in their first three months in order to move forward, and we were determined to perform.
The Result
We helped G2 close a deal with a Fortune 50 company within five months of kicking off our lead generation efforts, which landed them a 12,000% ROI. To date, we have sourced four customers for G2 and all of these customers are Fortune 500 firms.
“Over our last decade as a business we have used many third-party lead generation companies. Our experience in all instances has been mediocre at best—our business is unique and involves complex selling. Prospectr is the first lead generation company that has been able to provide a sizable quantity of qualified leads within our target customer base. Because of the success we have had with them we plan to grow our relationship and augment more of our own internal lead generation assets.“
By The Numbers:
Grow Community
The Client
Grow Community is a new kind of urban development located on Bainbridge Island, right outside of downtown Seattle, Washington. Grow Community, built and developed by Asani, is a model of sustainable design and the first residential One Planet Community in the United States.
The Challenge
Asani came to us because their launch date was rapidly approaching and they were concerned that they hadn’t raised enough awareness in the local community, or across the water in Seattle, to garner enough interest in the first phase of their model home launch.
The Result
Having a great product is half the battle, and we were confident this amazing community (with an equally amazing team behind it) would have made a splash on the sustainability scene simply through word of mouth. However, when they came to us, their target launch date was a mere two months away. We knew we had to make some big waves in the local community and drive targeted traffic to their site quickly in order to meet their desired goal of having 2,000 people tour the site by the end of fall. We estimated that by the end of the first week of model home tours, we had over 2,000 visitors and the first phase of the development was nearly sold out.
We did it by embedding ourselves in the Asani marketing team to help create a social brand for Grow Community unlike any the development or real estate communities have seen. We built a content machine that was laser-focused on their target audience and launched a PR and influencer outreach blitz that resulted in local and national press. Want to see some evidence? Try this article, or this one, or this one.
Grow Community was nominated for the 2012 Sustainable Business Awards.
By The Numbers:
Harborcove Financial LLC
The Client
Harborcove Financial is a lending company located on Madison Avenue in New York. Russ and his team at Harborcove invest capital and management resources to accelerate business growth.
The Challenge
While the business was doing very well, Harborcove wanted to see what further revenue they could acquire by utilizing digital marketing, so we needed to target only new prospects and exclude current clients from our campaign.
The Result
A LinkedIn Demand campaign for Russ was a surefire way of reaching verified decision-makers within his target market. By searching for demographics such as employer size, geographic location, and revenue size, we were able to place Russ in front of those who could directly benefit from Harborcove’s services. Customized messages were sent to verified decision-makers over the course of five weeks, detailing his expertise and what Harborcove had to offer. The LinkedIn Demand campaign also utilized social media and created a personalized web experience in a way that Harborcove previously hadn’t used. We were both eager to see the results.
Over the course of just five weeks, our LinkedIn campaign for Harborcove provided Russ with 36 opportunities and 42 leads in a wide array of industries. Our campaign placed Harborcove in front of companies such as Bulova and the University of Phoenix.
“Prospectr has been a tremendous lead generation tool for Harborcove. We have been able to work with the whole team at Prospectr to fine tune our marketing approach and have reached the right leads at the right time which has resulted in increased revenue for us. It’s been a real pleasure to work with Dan and Travis and we look forward to many more deal closings over the coming months. Thanks!”
By The Numbers:
HITEC Labs
The Client
For more than 20 years, Hitec Laboratories has been helping customers in the financial, commercial, and public sectors to address some of their most pressing business and operational challenges. Hitec’s solutions span Enterprise Content Management (ECM) and Governance Risk and Compliance (GRC), enabling enterprises across the world to reduce costs, increase efficiency, ensure compliance, and protect against risk.
The Challenge
Hitec’s solutions aren’t exactly “easy” to explain. Not only do they solely target large companies, but we needed to find a way to explain a complicated solution in an interesting and to-the-point email.
The Result
The Hitec team was very impressed with the results Prospectr yielded for their company. After working together for just three months, our email nurturing process brought Hitec opportunities with Bayer Health, Alexander Wang, Target, IBM, Dell, and Pfizer. With an average 22% open rate, 1,153 prospects took action on the message—either becoming a lead or clicking through to Hitec’s website—generating 255 potential customers. Our email nurturing campaign has increased brand awareness and is creating a predictable pipeline for Hitec. Every week, the number of contacts we reach grows and the success continues to climb!
By The Numbers:
Infographic World
The Client
Infographic World Inc. is a New York-based visual communication company that primarily generated business and new leads through word of mouth.
The Challenge
Infographic World needed a more efficient way to get their message to its target audience. With such a specific offering, we needed to target a market that we knew would benefit from incorporating visual design work into their marketing efforts.
The Result
After some in-depth conversation with the Infographic team about what types of conversations they needed to have with specific decision makers, we launched a digital marketing campaign in their name. In the first month of our nurturing campaign they saw a 300% increase in hot leads. In the months that followed, hot leads continued to pour in. Since Infographic World decided to utilize our nurturing campaign strategy, the hot, qualified leads they see per month has nearly tripled. Closing customers from Fortune 500 companies directly sourced from our campaigns is now commonplace for Justin and his team at IGW.
“Working with Prospectr has been a delight. After having some in-depth discussions about who our target demographic was and fine tuning the campaigns to match that, we have been in a great groove and have seen some wonderful results. To date, we’re looking at over a 10x return on investment, which is something we’re glad to continue indefinitely.”
By The Numbers:
iNX Building Maintenance
The Client
iNX Building Maintenance Solutions offers customers professional commercial janitorial services across all industries and building environments. iNX makes a full assessment and then develops a customized cleaning program because they know that each customer and building has unique needs and requirements. In addition, they provide 24/7 year-round customer service.
The Challenge
Our challenge was to showcase their standout service quality against the local competition and deliver leads worthy of that quality. Additionally, it was imperative to promote iNX’s independence achieved through their network of independent contractors, which affords a considerable advantage over their competitors.
The Result
iNX launched its first campaign in November of 2013. By the following January, it was in full motion, with 12% of all responses resulting in leads. This positive response rate grew to over 20% in the second year of campaigning.
“I want to share that the results of our initial campaign have greatly exceeded my expectations, both in the quantity and quality of activity created. Great job on your side, we’re ecstatic on our end.”
By The Numbers:
Mawu Lolo
The Client
Mawu Lolo began with two schools in Ghana, West Africa. The preparatory school educates over 500 children, while the vocational school teaches sewing and dressmaking to unwed mothers who would otherwise have no employment options. The vocational program recently expanded with the introduction of sandal making, providing another employment opportunity to rural villagers and giving families and communities greater stability. Mawu Lolo pays artisans livable wages and further helps their communities through returned profit from sandal sales in the United States.
With each purchase, a connection is created between you and an artisan working overseas. You can find your pattern on the artisan page and learn more about the village where your sandals came from and the people you’ve helped with your specific purchase.
The Challenge
Since Mawu Lolo is a nonprofit organization, we had a very unique offering to share with the public. We needed to first identify a market we could successfully share this worthy product with and then write creative that conveyed this special cause and incited prospects to participate.
The Result
In the first two months of the campaign, 41.94% of the 67,648 emails sent were opened. From that, 29 people responded with interest, including several notable universities and Fortune 500 companies.
By The Numbers:
Niboban
The Client
Niboban Sporting Camps is a premier real estate opportunity located in historic Rangeley, ME. This restful family getaway or company incentive is located on the South shore of Rangeley Lake, where Teddy Roosevelt himself used to visit.
The Challenge
This campaign is ideal for residents within driving distance of the property and inviting prospects up for a weekend visit is the only way to fully satisfy the interest piqued by the emails. The small geographic target coupled with the indirect commitment involved in the call-to-action made this campaign especially challenging.
By The Numbers:
Percepture Strategy
The Client
Thor Harris and his team at Percepture specialize in strategic services, public relations, and social media campaigns for a wide array of industries.
The Challenge
Based in New York City, Thor was eager to branch out of the Big Apple and reach decision makers on a nationwide scale while targeting specific markets.
The Result
A Prospectr LinkedIn campaign was perfect for Thor. With highly-targeted searches, Percepture was able to directly place themselves in front of decision makers all over the country without leaving New York. Customized messages were sent to provide prospects with a company overview, testimonials, and a hook on why a partnership with Percepture would benefit both teams. Percepture’s LinkedIn campaign was also accompanied by a strong email campaign sent out to verified decision makers across the United States.
Thor’s LinkedIn profile visibility skyrocketed. Within the first week of our LinkedIn campaign, Thor’s visibility grew by 1,333%. Our LinkedIn campaign also placed Thor in front of verified decision-makers at Nike, The Cheesecake Factory, and AARP. In just six short weeks, Percepture gained a total of 47 opportunities.
By The Numbers:
Process Prodigy
The Client
Process Prodigy is an incredible company that offers revolutionary systems in order to maintain the control, costs, and operational processes of any business.
The Challenge
Process Prodigy needed to reach decision makers with specific revenue guidelines in order to ensure that they have the need and the budget.
The Result
We segmented decision maker titles for Process Prodigy based on intent, or previous interest, title, location, industry, and size of company. Prospectr also performed market research and helped to position the value of Process Prodigy in a way that we knew would be relevant and important to their audience.
Not only did Prospectr provide qualified and interested leads, we were also able to deliver over 121,000 unique Process Prodigy brand impressions with verified decision makers. Process Prodigy has since closed business from Prospectr’s leads, resulting in a significant return on their investment.
“Working with Prospectr has been terrific. Their team does all the heavy lifting to deliver not just leads, but quality leads who become great clients. After more than 10 years of looking for a quality marketing company, I’ve finally found someone who stands behind their work and delivers what they promise.”
By The Numbers:
PS Culture Matters
The Client
There’s a quantifiable link between improving company culture and increased profit margins (HCI shows an increase of 17%). PS Culture Matters (PSCM) believes that improvements in hiring, development, and engagement practices empower and bring out the best from employees. PSCM works with you to identify problems and offers solutions to help your business have the best culture it can.
The Challenge
As you could have guessed from their name, this client recognizes that what most companies consider an afterthought—culture—actually matters significantly. When writing creative, we needed to capture PS Culture Matters’ brand personality so targets could identify a need that many didn’t even know they had. The messages focus on the fact that cracks within a company can be fixed through PSCM’s unique system.
The Result
In the first three months of their partnership with Prospectr, PSCM reached over 147,000 contacts a minimum of three times. 25.4% of these emails were opened, which drove over 450 people to their website and 76 executive decision makers in their target market to reach out to PS Culture Matters for more information.
By The Numbers:
Robert Drexler Associates
The Client
Robert Drexler Associates specializes in engineering and executive recruitment. Started in 1979, their many years of experience in recruiting engineers, scientists, and management personnel have enabled their firm to act as an extension to their clients’ management and human resources teams. They make sure specialty recruitments are beneficial to both company and employee.
The Challenge
Robert Drexler Associates hadn’t used digital marketing before, so we had to prove our leads would turn into great customers. Since Robert Drexler focuses on such niche industries, we used very specific data and our proprietary nurturing process to reach key decision-makers. With patience and perseverance, we engaged companies within their target market.
The Result
Over 375 contacts engaged with Robert Drexler Associates for more information within the first four months of the campaign. The results were so great that the campaign was put on hold for the next three months. After resuming the campaign, Robert Drexler Associates continues to see over twenty leads per month.
“My team at Prospectr: Dan, Travis, and Tera have integrity and are working hard for me. They have uncovered profitable opportunities that I would never have uncovered without them. This campaign has started to create a new revenue stream I would not have had without their efforts. I look forward to a long-term working relationship with Prospectr.”
By The Numbers:
RZ Industrial
The Client
RZ Industrial is a prestigious “Gold Distributor” of Velcro™ supplies to manufacturing companies, and also serves the industrial, event planning, art, electrical, apparel, contractors, safety, athletic, construction, personal care, marine and military industries. Any company that requires any one of thousands of Velcro items for their operations, is a potential client for them.
The Challenge
Trying to reach companies that don’t already buy direct from Velcro is difficult to say the least. There’s very little incentive for most companies to seek ‘outside of the box’ for their Velcro needs, so we needed to come up with a compelling reason for them to give their time and attention to RZ Industrial.
“In order to let people know that we are a resource with great pricing and deliverability, we needed a marketing agency to send out our message. We are a boutique family owned and operated firm doing business completely on referrals and now it is time to grow.” – Corey Essel
The Result
To date, Prospect has generated over 150 leads with qualified decision makers who have a need and a budget, giving RZ Industrial the much needed boost to their sales pipeline. They’re now spending their time following up with interested partners, and not trying to chase down new cold leads.
“Prospectr has generated over 150 quality leads in our target market. We are a small operation and can keep up with sending out samples, brochures and make phone calls, but we have so many leads we invested in a sales CRM to keep following up on the leads!” – Correy Essel
“One 55 year old executive called to tell me that he has been in business many years and liked the simple fact that the email message was non invasive and not pushing for me to do something. Even though he was not the contact in charge of purchasing Velcro, he liked the message so much that he sent it to the right person. He also forwarded the message to his wife in the medical device field that uses high quality Velcro. Another lead that I called said that they really liked our message and how quickly we responded to the email. Prospectr provides a Best Practice rhythm of calling and following up on the lead. I have found that not only do I receive great leads with new business potential, but I also have quality customer support from the Prospectr team. Every week our Customer Success Manager calls us to go over creative, leads and stats of the campaign. It’s a good partnership and a great way to grow our business.”
By The Numbers:
Sherwood Forest
The Client
Sherwood Forest is a bank and treasury fee negotiation firm. Their target market is high-net-worth businesses, as they identify opportunities for negotiations and savings for large companies with their banking establishments.
The Challenge
Sherwood needed a way to reach the busy decision-makers of high-net-worth companies with their unique value propositions. As a small company, Sherwood needed their leads to be highly qualified in order to have time to follow up with them in a timely manner. This meant we needed longer creative, to focus on quality over quantity.
The Result
After working with Sherwood to determine the verticals of their target market, we selected and verified the data for the decision-makers. Throughout the process, Sherwood had a Customer Success Manager (CSM) who stayed in constant communication to evaluate the results and receive feedback on lead quality. This allowed the campaign to be tweaked as needed, in order to be as effectively tailored as possible.
The number of opportunities for conversion quickly impressed, with nine immediate opportunities within the first month and 13,000+ brand impressions. By analyzing and working with the analytics, Prospectr Marketing’s partnership with Sherwood is continuing to gain momentum.
** It is important to note that in the 3rd month the campaign was stopped for a period of time due to Sherwood’s internal process, which is reflected in the graph.
By The Numbers:
Thunder Sky
The Client
Thunder Sky is a full-service marketing agency that creates engaging video, websites, animations and print content for their customers.
“To help our clients generate more business by enabling them to communicate more effectively, we make a point of creating striking media that can be leveraged in a variety of ways, to tell your story.” – Doug Feinberg, CEO
Thunder Sky takes pride in being a great corporate storyteller that understands the big picture and can challenge clients to help them identify what their story should be and how they should tell it visually. They take the time to understand your products and services—regardless of the complexity or sophistication of your offering—and synthesize these into simple, attention-grabbing videos that resonate with your customers to drive results and build your brand.
The Challenge
Thunder Sky has experienced strong organic growth through referrals from many happy clients, and multiple industry awards. They wanted to augment their current SEO and marketing efforts to reach more customers who would benefit from their web design expertise and stellar reputation.
The Result
We collaborated with Doug Feinburg (CEO) and his team to develop and launch a digital marketing campaign to drive brand awareness and qualified prospects to Thunder Sky.
– 105,000 decision makers within Thunder Sky’s target market read their value proposition
– 40 qualified leads generated to date and more being added every week
– 2 net new clients have been added to their portfolio and more should close each month
– $60,000 in net new revenue generated so far and this will continue to grow
– Their return on investment is about 75% and growing!
By The Numbers:
TSD Logistics
The Client
TSD Logistics is an established transportation firm that offers diversified North American transportation services. They provide services for a wide variety of industries and currently serve the supply chain needs of Fortune 500 companies and industry leaders.
The Challenge
TSD Logistics needed to expand their customer base in different industries, and were looking for unique ways to position themselves in-front of qualified decision makers across the US.
The Result
Prospectr Marketing got to work writing creative that strategically calls decision makers to action. Prospectr was able to broaden the industry reach for TSD Logistics through our specific data selection and verification in multiple markets. We then created an entire behavior-based data list specific to TSD and paired it with marketing automation. This allowed for maximum brand impressions, opportunities, and website conversions.
Prospectr provided TSD Logistics many positive opportunities for conversion. The campaign continually built momentum, with overall opportunities growing in number each month. TSD Logistics’ deal sizes are between $100k-$500k, yielding significant ROI from just one new customer.
By The Numbers:
VMC Capital
The Client
VMC Capital offers merchant cash advances and business cash advances that are fast and easy. They specialize in quick turnarounds for loan applications and can provide the funds growing businesses need to prosper, often within 72 hours.
The Challenge
VMC’s services are beneficial to a wide variety of industries on a nationwide scale, and they wanted to spread the word about their financial services specifically to decision makers of small businesses who could use them to spur financial growth.
The Result
Prospectr decided to run both a strategic online marketing campaign as well as a LinkedIn campaign for VMC Capital. By doing two simultaneous campaigns, we were able to reach decision makers through social media as well as email. Running these campaigns ensured additional leads for VMC Capital, which resulted in multiple partnerships brought to fruition by different lead generation strategies.
VMC Capital’s digital campaign numbers were off the charts within months of launching their campaign. VMC Capital had a steady increase of both leads and opportunities over one year while decision makers from Shell, Macy’s, and 7-11 became opportunities.
VMC’s LinkedIn campaign also returned impressive numbers: an average of 7 opportunities are procured per week alongside 4 additional leads per week. VMC’s LinkedIn campaign continues to run and be a proven source of contacting verified decision makers via social media.
“Travis and the Prospectr Team have been working with us for one month now and we are already seeing closed deals and ROI from working with them. We look forward to seeing this relationship grow to be a complete marketing and sales solution for our business. They have truly created an exclusive demand generation campaign for VMC Capital from start to finish. Prospectr provides the qualified leads, creative and human resources to deliver our value proposition to market with varied touch points through streamlined wave marketing and digital marketing strategies. I would highly suggest using this firm.”