Mission Matters: Defining the What, How and Why of Your Business
While many may believe that a company's vision and mission statement are the same, they aren't. One focuses on the future of the business. The other focuses on how the business is going to achieve that future. Having a clear vision statement and a mission statement are both so important to business success. Here's why defining the what, how [...]
How to Develop a Strong Call to Action that Increases Your Sales
There are quite a few ways to generate sales leads. For instance, your business might create useful content such as podcasts and how-to guides on its blog, or it might send newsletters to registered subscribers. No matter what, an essential part of the lead generation process is writing a strong call to action. However, too many businesses do not [...]
Ohhh, So you’re in marketing… 8 (and More!) Disciplines The Marketing Field Demands
By: Andy Moore Not long before I began working at Prospectr a little over three months ago, I would not have envisioned myself being in the field of marketing at all—in any capacity. Nearly all of my previous experience is in educational or other nonprofit environments, as I used to work as a librarian. I subscribed to stereotypes about [...]
4 Tips to Shoot Your Referral Selling Through the Roof
Are you responsible for prospecting at your business? It's tough when that's your duty as a salesperson. It's hard enough when you just have to make sales. If you have to find your own leads, successful referral selling is a gift from above. And even when you don't have to do your own prospecting, it boosts the health and stability [...]
How to Lead Your Sales Team to All-Star Performance
Think of your favorite team of all time. It doesn't need to be a sports team (although it could be). It could also be a team you worked on. Somehow, they found something that made them superior to other teams. Or, maybe you've been on a team much the opposite. You had high expectations and lots of talent. And [...]
How to Avoid Becoming One of the 1 Million Sales Casualties by 2020
Forrester says about 1 million salespeople, or about 22%, will be out of their jobs due to self-service e-commerce by 2020. The study elaborates that, for B2B buyers, 75% of them say buying from an e-commerce site is more convenient than buying from a sales rep. Crazy! That means our nation will have almost as many sales casualties as [...]