Content Delivery and Engaging the Changed Buyer

By |2016-12-08T15:23:10-06:00October 12th, 2012|Marketing, Sales|

Marketers can no longer sit back and "buy attention" through mass media and then rely on professional salespeople to step in to guide buyers from discovery call through close. Engaging the changed buyer requires new insight. Search is the new sales person. "The buyer searching for information must be educated. Perceptions must change. Objections must [...]