5 Steps To Email Marketing Success:

The Email Marketing Process

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Proper Planning – start all campaigns with your bottom line goals in mind. This will influence your email copy planning and design. Consider your marketing strategy as you plan and start to write the email content. It is important to consider your brand’s voice as you write – try to connect on an emotional level with your audience. Best practices like share-to-social links and other linking strategies should also be considered

Attentive Content, Creative and Development Direction – be attentive to the content that you write and share it within your team, or circles for feedback before sending.

Testing and Precise List Preparation – It is important to evaluate your message on different readers and email platforms to make sure that the visual is consistent. Please also consider your target market, filter, and segment your prospect lists to enhance your end readers experience. Tailor the message to the individual, not to a general audience.

Focus on Results – track opens, clicks, deliverability etc… Track feedback on your performance against previous data from within your industry.

Advanced Techniques – A/B testing, triggered email response, resend, send time optimization, automated campaigns, dynamic email, mobile optimization.