How to Build a Strong Alliance Between Marketing and Sales

By |2019-08-16T13:21:45-05:00August 15th, 2019|Business Development, Content Marketing, Marketing, Sales, Sales Lead Generation, Uncategorized|

Just like a married couple, marketing and sales can be the best of friends...or the worst of enemies. If you're dealing with bickering, petty name-calling, lack of cooperation, or whatever else both sides can come up with, here's some ideas for making them strong allies: 1. Make Marketing and Sales Responsible for the Same [...]

4 Reasons You Should Be Automating Your B2B Workflows

By |2018-09-26T12:31:44-05:00September 26th, 2018|Content Marketing, Customer Service, Email Marketing, Internet Marketing, LinkedIn, Marketing, Marketing Automation, Sales Lead Generation, Social Media Marketing|

4 Reasons You Should Be Automating Your B2B Workflows     Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting [...]

7 Tips For Building Your B2B Brand Identity With Content Marketing

By |2018-08-24T19:30:44-05:00August 24th, 2018|Content Marketing, General Insights, Marketing, Sales Lead Generation, Social Media Marketing|

If you think a B2B brand identity is merely aesthetic elements like a logo, then we’re really happy you’re here. A business without good branding can feel a lot like the tin man before he gets a heart, just an axe wielding robot (a subtle exaggeration but I think I’ve made my point). So if [...]

13 Tools We Use To Drive Pipeline Growth For Our B2B Agency

By |2019-09-23T12:56:26-05:00July 25th, 2018|Content Marketing, Creative, Email Marketing, Marketing, Sales, Sales Lead Generation|

    13 Tools We Use To Drive Pipeline Growth For Our B2B Agency   Whether you're considering Prospectr to manage your lead generation or simply looking to build up your own marketing stack we're here to share the "tools of the trade" we find vital to our day-to-day operations.   1. WordPress Having a [...]

5 Best Practices for Effective Lead Scoring

By |2017-04-14T15:22:24-05:00March 2nd, 2017|Content Marketing, General Insights, Internet Marketing|

What lead scoring system do you have in place? Do you have one in place? Are you just beginning to think about one? Don't worry. I got you covered. Lead scoring has huge time-savings and conversion benefits once you have it down well. But what steps do you take to get there? Check out [...]

The Difference Between Demand Generation and Marketing

By |2017-04-14T15:24:18-05:00February 21st, 2017|Content Marketing|

Marketing terms get tossed around like nothing these days: "Full stack marketer" "Marketing evangelist" "Growth hacker" Do they have any substantive difference? Or do marketing pros make these terms up to inflate their egos? I suppose a little of both are going on in each case. So, let's take a look at "demand generation." [...]

What Exactly is “Disruptive Marketing?”

By |2017-04-14T15:24:49-05:00February 16th, 2017|Content Marketing, Internet Marketing, Marketing|

You may have heard the buzz term "disruptive" marketing. ...But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing When you market your products or services, you usually adhere to [...]

What Exactly is “Disruptive Marketing?”

By |2017-04-14T15:25:53-05:00February 9th, 2017|Business Development, Content Marketing, Marketing|

You may have heard the buzz term "disruptive" marketing. ...But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing When you market your products or services, you usually adhere to [...]

What to Do to Make Sure Your Content Gets Shared

By |2017-04-14T15:26:20-05:00February 7th, 2017|Content Marketing, Internet Marketing, Marketing|

How "saturated" do you think your niche is with content? Many are overwhelmed. And much of it covers the same topic again and again... So today, promotion's become a big part of any content plan. You have to actively reach out and work to get your content in front of your target audience. It's [...]

4 Ways to Boost Your Content Marketing Strategy

By |2017-04-14T15:27:24-05:00January 31st, 2017|Content Marketing, Internet Marketing, Marketing|

Do you get the results you want from your content marketing? Maybe you do. But, if you try some different tactics and techniques, you may be able to pick up some leads that you couldn't get before. Technically, lead generation with content marketing is never done. You can always do something to improve your [...]