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Is your email signature YOUR email signature? By Liz Donehue

Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you – or do they? My email signature is simple without being an entire directory of information on how to reach […]

Warning: BANT Stinks for Qualifying Your Leads 

Budget, authority, need, and timeline – that used to be the old way to qualify leads. IBM developed it, and it worked well because in their heyday, no one had answers to prospect questions except the salespeople. Now, your prospects get many of the answers and research they need through social media, blogs, white papers, […]

5 Lies Lead Gen Companies Tell You (And the REAL Truth)

Every industry has its misnomers – lead generation’s no exception. “The more, the better” – sounds good, right? Maybe, maybe not. Let’s take a look at some of the common lies you might hear, and the truth you’re looking for behind them. Lie #1. “The more, the better.”  Let’s start with this one right away. […]