Budget, authority, need, and timeline – that used to be the old way to qualify leads. IBM developed it, and it worked well because in their heyday, no one had answers to prospect questions except the salespeople. Now, your prospects get many of the answers and research they need through social media, blogs, white papers, […]
Every industry has its misnomers – lead generation’s no exception. “The more, the better” – sounds good, right? Maybe, maybe not. Let’s take a look at some of the common lies you might hear, and the truth you’re looking for behind them. Lie #1. “The more, the better.” Let’s start with this one right away. […]
When I first heard about LinkedIn, I was fairly skeptical. A professional social media experience? Who would want such a thing? Turns out thousands of people. Millions, even. 300 million, to be exact. What separates LinkedIn from the rest of the social media platform pack is its professional-centric design and features. Available in 20 different […]
Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable […]
I’m currently on Hour 8 of being on the internet. I’ve responded to emails, made some proofreading revisions, and scanned CNN. Unfortunately for me, a frequent visitor of the Atlanta-based news source, CNN has chosen to remodel their website without reviewing it fully before releasing it to the masses. The site is slow, text is […]
It’s officially 2015. The past year was a great year for me. The Seahawks won their first Super Bowl, I got to try steak tartare for the first time without my body launching a Moonlight Sonata-esque attack against my internal organs, and I landed a job that I really like. I officially joined the Prospectr […]
I was in high school when Facebook was introduced to the public. In the fall of 2005, right when students were registering for classes or dropping classes (or even dropping out), Facebook became available for anyone with a .edu email address. Nine years later, over one billion people have a Facebook account and digital footprint. […]
Admit it, you’ve probably Googled something today – the current temperature, the latest NFL playoff standings, maybe even yourself. In the last ten years, Google has successfully replaced the phonebook (not to mention actual books), the farmer’s almanac, grandma’s cookbook, your travel agency: what were once hundreds of tools that were comfortably located within an […]
The idea of prospecting is an overlooked concept for many companies because many decision makers are always looking for a way to bring in revenue faster and easier. Prospecting is neither easy nor timely and can’t be used simply to reap immediate benefits. Good prospecting is a process that must truly be embraced as a […]
Ahhh marketing… Some view it as a necessary evil, and others realize it’s your way of communicating with your target customer and meeting their legitimate needs. But what you don’t want to do is make a devastating marketing mistake. A simple blunder unleashes a slew of awful PR that takes months or years to cover […]
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