Whitepaper: Five Best Practice Tips for Sales Lead Development
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Lead Generation Statistics
Lead Generation Statistics Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — but where leads come from. […]
Revenue Process Optimization and The New Drive for High Quality Data
Building an effective high performance revenue process requires the right frameworks, measurements and efforts to engage with prospects and guide them through the buying cycle. This process performs best when there is a continuous stream of clean data, continual analysis and adjustment, and prompt response when the warning signs indicate that performance is beginning to […]
Lead Qualification
First off, let’s define what a lead qualification is. Lead qualification is a requirement that a prospect meets and this contributes to, whether or not they have a high chance of purchasing and are ready for sales engagement. There is no precise way of telling they are ready or not. This would be like asking […]
New Generation of Marketing
Lead generation and prospecting for new business are common and traditional words found in our dynamic and post modern world of marketing. Business has changed over the past years and the change continues to accelerate. Change consumes an incredible amount of energy and resources – so how do we get on the front edge of […]
Use Social media for bringing traffic
Social media is a great source to drive traffic for your business. Many businesses are using social media for bringing traffic to their websites, and to their sales teams. It is important to create trackable and targeted social media engagement campaigns. This will increase the chances of adding more
Measuring social media contest success
Today, many businesses are involved in social media contests and, thus, it is imperative to define what “success” looks like? So, measuring social media contest success is important and the first step should always be asking “what are we trying to accomplish?” The goals most often associated with social media activities are branding-related, not strictly […]
Social Media Can Help With Critical Aspects of Your Company
There is confusion around social media for many companies, since many business teams are uneducated and do not know how social media can help their company with the most critical aspects of sales and marketing as well as HR and customer support.
Client Marketing Portals and Dashboards
Client Marketing Portals and Dashboards The Internet allows companies to operate in unprecedented ways. Taking advantage of online technology, Prospectr develops customized marketing portals and client dashboards that enable clients to streamline and coordinate marketing programs and tactics. Our portals are designed to save clients valuable time and resources, powering companies to share and communicate […]
The Modern Marketer
Within the past 10-12 years there has been a remarkable renovation within marketing. Buyers can now have the control of how and when they access information within the purchasing process. In the midst of this, marketers have to work with tight budgets and communicate with buyers through many different channels. Despite the challenges that arise, […]
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