There is confusion around social media for many companies, since many business teams are uneducated and do not know how social media can help their company with the most critical aspects of sales and marketing as well as HR and customer support.
This article is helpful for the key decision makers to evaluate the benefits of social media for their company.
Social Media can help Sales:
Everyone knows that social media helps online relationship development. It is important that your sales staff not only know about this advantage, but that they start using social media for customer engagement.
In all social networks, salespeople can find, connect, engage, build relationships, and create an opportunity to sell. Sales are the key to success for any company and social media is the key to business development in a mobile-social world.
Social Media is good for HR
Social media works great for HR professionals – who can utilize social media to find top talent and screen existing employee moral. It is important to note that 93% of all recruiters use LinkedIn to find their next client.
Social Media is good for PR
Social media is all about PR. Those who are managing the reputation of their firm, or business know that social media is the core tool for building great perception around a brand and then protecting that branded value. Social media can help business with posting and promoting their business news, activities and events.
Social Media is good for Marketing
Marketing builds traffic and visibility. To enable qualified lead generation use social media. Sites like the Google+, Digg, Reddit, Stumbleupon, YouTube, Flickr, Facebook, Twitter, LinkedIn, Pinterest, to name a few, can help marketing teams get their content out to influencers and buyers alike. Through an effective social media campaign, your companies message can go deeper and can assure more engagement then most other offline activities.
Leave A Comment