Improve Lead Generation 10 Questions to Ask and 10 Actions to Take

By |2016-12-08T15:23:10-06:00October 5th, 2012|management, Marketing, Sales|

Basic questions to ask about your marketing spend regarding how to improve lead generation: How much will it really cost? Is the objective clear: Are we looking to gain awareness, interest, or response? What are the expected results? On what basis are those results expected? Best and worst cases. Would you approve the campaign if [...]