What makes your voice louder than the thousands of others in your industry? What can you do to beat thousands of competitors and gain your prospects attention? How can you efficiently market to the right people who are ready to make decisions? It starts with creating great content, but quickly turns to a race as to who can generate the most interest from the right people. When you want to distribute content think like your targeted prospect and deliver information to them in their favorite social mediums. Get your content out there using all types of tools. My favorite are: Facebook, Twitter, Linkedin, Stumbleupon, and Google plus. These tools are invaluable for branding your business, but also in targeting, reaching and expanding your prospect base. For more information on Social Media check out the winners of the 2011 social media blog:
- Brian Solis: The grand master of social media, Brian is one of the web’s leading social media evangelists and his blog is required reading for businesses.
- TopRank: This popular blog, the brainchild of Lee Odden, provides exceptional social media advice and should be one of your daily destinations.
- Convince & Convert: Jay Baer’s Convince & Convert provides outstanding content for businesses seeking to embrace social media. This is the second year Jay has made our list.
- Six Pixels of Separation: Mitch Joel offers consistent and thought-provoking content delivered with personality.
- Social Media Explorer: This blog, from Jason Falls, provides excellent perspective on the current state of social media and should be a regular stop for serious social media marketers. This is the second year Jason has made our list.
- Brand Builder: For businesses looking to dive deep into social media discussion, check out Olivier Blanchard’s rich insights. This is the second year Olivier has made our list.
- Spin Sucks: Gini Dietrich’s blog takes a look at social media from a PR perspective. Check her site out!
- Danny Brown: Danny Brown’s blog examines the human side of social media with rich content and insights.
- The Anti-Social Media: For something completely unique, check out Jay Dolan’s satirical blog on the state of social media.
~Travis Piepho
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