4 Reasons You Should Be Automating Your B2B Workflows

By |2018-09-26T12:31:44-05:00September 26th, 2018|Content Marketing, Customer Service, Email Marketing, Internet Marketing, LinkedIn, Marketing, Marketing Automation, Sales Lead Generation, Social Media Marketing|

4 Reasons You Should Be Automating Your B2B Workflows     Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting [...]

7 Tips For Building Your B2B Brand Identity With Content Marketing

By |2018-08-24T19:30:44-05:00August 24th, 2018|Content Marketing, General Insights, Marketing, Sales Lead Generation, Social Media Marketing|

If you think a B2B brand identity is merely aesthetic elements like a logo, then we’re really happy you’re here. A business without good branding can feel a lot like the tin man before he gets a heart, just an axe wielding robot (a subtle exaggeration but I think I’ve made my point). So if [...]

Does Social Selling Work? Or Is It Just a Fad?

By |2017-04-14T15:49:12-05:00April 1st, 2016|Business Development, Internet Marketing, Marketing, Sales, Sales Lead Generation, Social Media Marketing|

You always hear all these crazy stories about people building their entire businesses on LinkedIn. They have millions of dollars, streams of clients, and all sorts of great and glorious things. So...why don't you have any of those? Are those stories you hear even real? Or do they just get made up so you'll [...]

Strange But True: Twitter is the #1 Social Site for Salespeople

By |2017-04-14T16:02:27-05:00September 28th, 2015|Business Development, General Insights, Internet Marketing, Sales, Social Media Marketing|

Founded in December 2002, LinkedIn now boasts more than 380 million users. The network gets 2 new members every second. That makes it the 3rd most popular social network in the world - right behind China's Qzone and, of course, Facebook. And don't forget about the anecdotal evidence. Ask anyone the best social site for [...]

A Penny Saved… Might Cost you a Dollar. By: Rachel Pedersen

By |2017-11-02T15:35:09-05:00April 15th, 2015|General Insights, Internet Marketing, management, Marketing, Social Media Marketing|

Let me begin... by explaining that I see the value in being frugal in some areas of life. Secondhand stores are my favorite places to get furniture, clothing, jewelry, and decorations. For the purpose of this blog, please excuse the aforementioned categories, because that is where the thriftiness ends. There are times that the cheaper [...]

4 Simple (And Non-Creepy!) Tricks to Research Your Prospects Online

By |2017-04-14T16:12:17-05:00April 15th, 2015|Business Development, Marketing, Marketing Automation, Sales, Social Media Marketing|

What better way to impress your prospects than by knowing a little something about them before you even talk? Your prospects don’t expect you to know them inside and out before you speak. But they do want you to have a basic understanding that shows you “get” them. While the web does a lot [...]

Targeting, Content, and Timing by Antoine Eam

By |2017-04-14T16:14:20-05:00February 27th, 2015|Business Development, Email Marketing, Internet Marketing, Marketing, Marketing Automation, Sales, Sales Lead Generation, Social Media Marketing|

Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to [...]

It’s Time for a Tune Up! — By Bo Cole

By |2017-04-14T16:17:29-05:00January 29th, 2015|Business Development, Customer Service, General Insights, Internet Marketing, Sales Lead Generation, Social Media Marketing|

  Not for your car though!  Well...maybe your car?  I’m talking about your web identity, social identity, business connections, and your entire image.  How many of you have let your website, social profiles and business connection efforts go into autopilot?  It’s time to stay more engaged with your customers, and your audience.  It’s time [...]

Think You’re Not Working in Sales? Think Again! By Rachel Pedersen

By |2017-02-08T16:57:38-06:00January 29th, 2015|Business Development, Customer Service, Sales, Sales Lead Generation, Social Media Marketing|

For many, the idea of beginning a career as a salesman sounds less than appealing. We often get ideas of phony friendliness accompanied with a hook, line, and gimmick. I have even said on occasion that I’d rather work as a (insert unpleasant job ideas here) than work in sales. However, fast forward several career [...]

Is your email signature YOUR email signature? By Liz Donehue

By |2017-02-08T16:57:45-06:00January 20th, 2015|Customer Service, Email Marketing, Marketing, Marketing Automation, Sales, Sales Lead Generation, Social Media Marketing|

Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you - or do they? My email signature is simple without being an entire directory of information on how to reach [...]