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What Makes a Blog Post Stand Out in 2016?

By |June 29th, 2016|Categories: General Insights, Internet Marketing, Marketing|

Get this: more than 4 million blog posts get written daily. Check out this link at Worldometers to see the live count. Feel free to stay up 'till midnight to see the total count and let me know what the precise number is... You know a ton of content's out there. It's called "content saturation." Some niches are more [...]

Great Marketing Focuses on THIS, Not Features or Benefits

By |June 22nd, 2016|Categories: General Insights, Marketing|

What makes one marketing approach drive a business through the roof, while another just sputters along? There's dozens of factors. In this case, consider just that - your approach. How does most of your marketing go? Do you start talking about your company, product, service, features, or benefits right away? Don't prospects need to know all that stuff? They [...]

7 Steps to Gaining a Large Following on Twitter

By |June 15th, 2016|Categories: Uncategorized|

Twitter is a great way to expand your marketing efforts, and in many cases, you can't afford not to be on Twitter. For example, statistics direct from Twitter indicate that 73 percent of small-business customers feel better about a business after reading its tweets. That said, building a large following takes time, investment and effort. Fortunately, there are some [...]

The Smart Salesperson’s Guide to Making Coaching Work for Your Sales Team

By |June 15th, 2016|Categories: Sales|

How many times have you tried to make sales coaching work for your team…only to suddenly realize you’re doing the same old thing weeks or months later?  Don’t old habits die hard? Have you tried sales coaching before, and found that it didn’t do a thing? Sales coaching does work. You just have to do it the right way. Why [...]

The ROI of 7 Leading Digital Marketing Tactics

By |June 8th, 2016|Categories: Internet Marketing, Marketing|

Where should you spend most of your time with digital marketing? After all, you can use e-mail, SEO, content, PPC, display ads, video, banner ads, retargeting, and so much more! Well, I have the answer for you. And it comes in this simple image from Adobe: That’s pretty conclusive right there! And honestly, I’ve seen plenty of stats similar [...]

Should Your Company Invest in Sales Acceleration Technology?

By |June 1st, 2016|Categories: Sales|

According to a story at CIO TODAY, investment in sales acceleration technology surpassed $1.2 billion in April of 2015. That’s a sizable figure which clearly indicates a trend. However, is it a trend your company should join? How many technologies have you seen that were supposed to be “the next big thing,” but then failed miserably? And even if [...]

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