4 Reasons You Should Be Automating Your B2B Workflows

By |2018-09-26T12:31:44-05:00September 26th, 2018|Content Marketing, Customer Service, Email Marketing, Internet Marketing, LinkedIn, Marketing, Marketing Automation, Sales Lead Generation, Social Media Marketing|

4 Reasons You Should Be Automating Your B2B Workflows     Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting [...]

5 Best Practices for Effective Lead Scoring

By |2017-04-14T15:22:24-05:00March 2nd, 2017|Content Marketing, General Insights, Internet Marketing|

What lead scoring system do you have in place? Do you have one in place? Are you just beginning to think about one? Don't worry. I got you covered. Lead scoring has huge time-savings and conversion benefits once you have it down well. But what steps do you take to get there? Check out [...]

What Exactly is “Disruptive Marketing?”

By |2017-04-14T15:24:49-05:00February 16th, 2017|Content Marketing, Internet Marketing, Marketing|

You may have heard the buzz term "disruptive" marketing. ...But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing When you market your products or services, you usually adhere to [...]

What to Do to Make Sure Your Content Gets Shared

By |2017-04-14T15:26:20-05:00February 7th, 2017|Content Marketing, Internet Marketing, Marketing|

How "saturated" do you think your niche is with content? Many are overwhelmed. And much of it covers the same topic again and again... So today, promotion's become a big part of any content plan. You have to actively reach out and work to get your content in front of your target audience. It's [...]

4 Web Design Mistakes to Avoid in 2016

By |2017-04-14T15:26:54-05:00February 2nd, 2017|Creative, Internet Marketing, Marketing|

Many times, businesses get overly focused on the beauty of a new website design. They want it to look sleek and cool. Nothing wrong with that. But, you also have to remember it's more important to create a valuable user experience. Having a gorgeous design with unique features can certainly be a part of [...]

4 Ways to Boost Your Content Marketing Strategy

By |2017-04-14T15:27:24-05:00January 31st, 2017|Content Marketing, Internet Marketing, Marketing|

Do you get the results you want from your content marketing? Maybe you do. But, if you try some different tactics and techniques, you may be able to pick up some leads that you couldn't get before. Technically, lead generation with content marketing is never done. You can always do something to improve your [...]

How to Find Areas for Improvement in Your Sales Funnel

By |2017-04-14T15:33:59-05:00October 6th, 2016|Internet Marketing, Sales Lead Generation|

Your sales funnel can be as simple or complex as you want it. Software companies...I'm looking at you! But, it gets awfully tricky to manage and test your sales funnel for max conversions. Use these tips to make that happen: 1. Completely Blow Up Your Prospect's Assumptions Every business, industry, or niche, has a standard [...]

What Makes a Landing Page a “Landing Page?”

By |2017-04-14T15:34:35-05:00October 1st, 2016|Content Marketing, Email Marketing, Internet Marketing, Marketing, Marketing Automation|

I get clients all the time who show me their "landing pages." Though well-intentioned, they misunderstand what actually makes a "landing page" exactly that. It's important to know what a landing page is precisely because it affects your conversions. When you make a page to be a "landing page," that changes how you design [...]

How to Accurately Measure the ROI of Your Content

By |2017-04-14T15:35:59-05:00August 18th, 2016|Content Marketing, Internet Marketing|

I'm not sure the debate about measuring content marketing ROI will ever end. But, you gotta do it somehow. Because, if you just push out as much content as possible without knowing what it does for you, what's the sense in that? How do you know how much to spend on content marketing? Do [...]

Should You Panic about the Rise of Adblockers?

By |2017-04-14T15:36:26-05:00August 2nd, 2016|Internet Marketing, Marketing, News|

Adblockers like Adblock Plus have skyrocketed in popularity recently. And that's sending a shiver down the spines of many online advertisers. Now, to thwart their effects, websites like Forbes force you to whitelist their website so you can actually visit. What about a smaller company like yours? Should you be overly concerned about Adblockers? [...]