7 Tips For Building Your B2B Brand Identity With Content Marketing

By |2018-08-24T19:30:44-05:00August 24th, 2018|Content Marketing, General Insights, Marketing, Sales Lead Generation, Social Media Marketing|

If you think a B2B brand identity is merely aesthetic elements like a logo, then we’re really happy you’re here. A business without good branding can feel a lot like the tin man before he gets a heart, just an axe wielding robot (a subtle exaggeration but I think I’ve made my point). So if [...]

5 Best Practices for Effective Lead Scoring

By |2017-04-14T15:22:24-05:00March 2nd, 2017|Content Marketing, General Insights, Internet Marketing|

What lead scoring system do you have in place? Do you have one in place? Are you just beginning to think about one? Don't worry. I got you covered. Lead scoring has huge time-savings and conversion benefits once you have it down well. But what steps do you take to get there? Check out [...]

What Makes a Blog Post Stand Out in 2016?

By |2017-04-14T15:37:57-05:00June 29th, 2016|General Insights, Internet Marketing, Marketing|

Get this: more than 4 million blog posts get written daily. Check out this link at Worldometers to see the live count. Feel free to stay up 'till midnight to see the total count and let me know what the precise number is... You know a ton of content's out there. It's called "content [...]

Great Marketing Focuses on THIS, Not Features or Benefits

By |2017-04-14T15:40:06-05:00June 22nd, 2016|General Insights, Marketing|

What makes one marketing approach drive a business through the roof, while another just sputters along? There's dozens of factors. In this case, consider just that - your approach. How does most of your marketing go? Do you start talking about your company, product, service, features, or benefits right away? Don't prospects need to [...]

Ohhh, So you’re in marketing… 8 (and More!) Disciplines The Marketing Field Demands

By |2017-04-14T15:47:05-05:00May 25th, 2016|Creative, Design, General Insights, Marketing|

By: Andy Moore Not long before I began working at Prospectr a little over three months ago, I would not have envisioned myself being in the field of marketing at all—in any capacity. Nearly all of my previous experience is in educational or other nonprofit environments, as I used to work as a librarian. [...]

5 Biggest Mistakes Sales Managers Make When Interviewing

By |2017-04-14T15:51:43-05:00March 2nd, 2016|General Insights, management|

It happened again! Just 6 months after hiring, you have another sales team member walk out the door. Turnover is a back breaker in business, isn't it? A CaeerBuilder survey says more than half of the 6,000 hiring professionals survey made a bad hire. And 27% of US employers said at least one of [...]

How to Sell to Everyone Involved in the Decision (Not Just Your Prospect)

By |2017-04-14T15:52:54-05:00February 22nd, 2016|Business Development, General Insights, Sales, Sales Lead Generation|

Have you ever had this happen to you? You have a great relationship with your prospect. They love you. They love your solution. It's been one of the smoothest and easiest sales processes you've had so far. Everything looks good. Then, you oddly don't hear back from your prospect. Uh-oh. Something's wrong... You reach [...]

How the Sales Process REALLY Works (Versus What You Should Do)

By |2017-04-14T15:53:19-05:00February 7th, 2016|Business Development, General Insights, Sales|

Phil Kriendler, owner of a multi-million dollar sales consulting business, says this is how the sales process works in reality: Salespeople do 70% of the talking. The first opportunity they have, they go on and on about the features and benefits their company offers. Of course, when asked, salespeople always say they spend 80% [...]

How You Can Qualify Your Leads Without Wasting Your Time

By |2017-04-14T15:54:48-05:00January 5th, 2016|General Insights, management, Sales|

You’ve made this big mistake. Every salesperson or business owner has. Many without even realizing it. So hopefully, after you learn about it, you can learn what to do so it almost never happens. The mistake: following up with leads that will either: Become customers you can’t wait to get rid of, or Never [...]

4 Things Salespeople Do That Irritate Customers and Lose Business

By |2017-04-14T15:55:18-05:00December 28th, 2015|Business Development, Customer Service, General Insights, Sales|

“Salesman.” What picture pops into your mind when you hear that word? If you’re like me, and most other people, it’s not a good one. You think of that guy with the sleazy smile, perfect teeth, and sharp suit who wants you to buy now. Because, after all, he has a deal that’s only [...]