The best email lists are those that contain the names of loyal repeat customers, referral sources who respect others privacy and interested prospects who know you and your business well enough to recognize your emails. Building a permission based email list with a high number of quality subscribers can be tough, but the return is worth the effort!
Store your email data in an easy to edit, and segment electronic database. A good place to start would be your email marketing providers built in database. Email lists are an asset. Therefore, offering some sort of incentive, or reward for signing up should be common practice.
Creating an effective incentive is tough.
- Decide where to ask.
- Decide when to ask.
- Decide how to ask.
To engage potential subscribers you must find out what motivates them and use that to ask for “sign ups” in an effective way.
Email marketing is essential in every businesses marketing “quiver”, don’t let a small subscriber list stop your company’s email marketing campaigns. Everyone has to start somewhere.
Leave A Comment