4 Reasons You Should Be Automating Your B2B Workflows

By |2018-09-26T12:31:44-05:00September 26th, 2018|Content Marketing, Customer Service, Email Marketing, Internet Marketing, LinkedIn, Marketing, Marketing Automation, Sales Lead Generation, Social Media Marketing|

4 Reasons You Should Be Automating Your B2B Workflows     Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting [...]

13 Tools We Use To Drive Pipeline Growth For Our B2B Agency

By |2019-09-23T12:56:26-05:00July 25th, 2018|Content Marketing, Creative, Email Marketing, Marketing, Sales, Sales Lead Generation|

    13 Tools We Use To Drive Pipeline Growth For Our B2B Agency   Whether you're considering Prospectr to manage your lead generation or simply looking to build up your own marketing stack we're here to share the "tools of the trade" we find vital to our day-to-day operations.   1. WordPress Having a [...]

How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

By |2019-09-30T15:02:19-05:00April 14th, 2017|Business Development, Email Marketing, LinkedIn, Marketing Automation, Sales, Sales Lead Generation|

"LinkedIn is Dead!" -- loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn... The. Worlds. Largest. B2B. Network. If this is you, or you've been starting to feel like LinkedIn's turning into the "Facebook for professionals"... You know... the mudslinging battleground really more [...]

5 Reasons You Shouldn’t Do B2B Email Outreach Inhouse

By |2017-04-14T15:29:18-05:00December 15th, 2016|Email Marketing, Sales Lead Generation|

We Get This A Lot: Why Can’t I Do Cold B2B Email Outreach Myself? When clients come to us, we get this question a lot, or some variation of it. After all, what we do seems simple on the surface, and you might think you can probably save some money by doing it yourself [...]

What Makes a Landing Page a “Landing Page?”

By |2017-04-14T15:34:35-05:00October 1st, 2016|Content Marketing, Email Marketing, Internet Marketing, Marketing, Marketing Automation|

I get clients all the time who show me their "landing pages." Though well-intentioned, they misunderstand what actually makes a "landing page" exactly that. It's important to know what a landing page is precisely because it affects your conversions. When you make a page to be a "landing page," that changes how you design [...]

Email Marketing: What Causes People to Stop, Click, and Read?

By |2017-04-14T15:35:29-05:00September 6th, 2016|Content Marketing, Email Marketing, Marketing, Marketing Automation|

Did you know the Direct Marketing Association quotes email marketing has a ROI of 3800%? That number was for 2015. A couple years earlier they found it to be 4300%. Email marketing's catching on bigtime. So much so that the 2016 Email Marketing Insights Study found 86.7% of businesses will boost their email marketing budgets [...]

How to Write a Compelling E-mail Signature that Engages Prospects

By |2017-04-14T15:50:13-05:00March 24th, 2016|Business Development, Email Marketing, Marketing, Sales, Sales Lead Generation|

Congratulations! The fact you're even reading this post shows you pay attention to every detail as you interact with prospects. And every detail counts. Will a compelling e-mail signature close you millions in new business? Not a chance. Could it be that "extra little boost" to the value you offer that helps just a [...]

How to Write E-mail Subjects Prospects Can’t Wait to Read

By |2017-04-14T15:50:41-05:00March 17th, 2016|Business Development, Email Marketing, Marketing, Sales, Sales Lead Generation|

"Ugh. Here comes yet another e-mail from that guy." When prospects get cold or follow-up e-mails, that's the first thing they think. Are you worried about "pestering" your prospect? Well, in most cases, if that's your fear, the uncomfortable truth is you are probably a "pest." Isn't persistence a good thing? Yes. Prospects like [...]

How Much Each Touchpoint Adds to Your Marketing Costs

By |2017-04-14T15:59:40-05:00October 22nd, 2015|Email Marketing, Internet Marketing, Marketing, Marketing Automation|

I read an interesting post over at Marketo's blog. It talks about "pipeline-to-cost" ratio. In plain English, it basically means how much did a marketing channel or tactic contribute to a lead's development in comparison to the cost of marketing on that channel? Marketo checked this information in two ways: First-touch - what was the ratio [...]

5 Expert Ways to Personalize Your E-mails Today

By |2017-04-14T16:12:48-05:00March 14th, 2015|Email Marketing, Internet Marketing, Marketing, Sales|

According to a study by The Aberdeen Group, personalized e-mails improve CTR by 14%, and conversions by 10%. 96% of organizations surveyed believe personalization improves performance. Oh, and there’s this study too, which shows personalized e-mails get 6x higher transaction rates, but 70% of major brands don’t use them! Personalization is simple: it means [...]