The importance of content the is often put on the back burner when trying to drive business growth. This tool in your arsenal of marketing efforts should never be put behind other tools: Linkedin, new phone software, email providors, Facebook, Twitter, Google Plus etc.. You catch my drift. Every single one of these tools is driven by the content. Yes, we understand that the delivery and networking tools are important, but they don’t mean anything if you don’t have an actionable offering that will convert new business and cause increased growth on the bottom line.

We have suggest 7 tips to creating great content:

  1. Always start from scratch.
  2. Demand a ruthlessly simple definition of the business problem.
  3. Discover a proprietary emotion.
  4. Focus on the size of the idea, not on the size of the budget.
  5. Seek out strategic risk.
  6. Collaborate, or perish.
  7. Listen hard to your customers (then listen some more).

Content is defined by what you provide your target prospect, or client. It is all about the client. Realize that without proper research and knowledge of exactly what your target market needs then you will not be delivering something that drives conversions.

Put your ear to the ground and listen to the times. What can you solve? What can you do better than anyone else? Can you communicate a simple solution for your target markets business problems?