“Prospectr has been very professional and a pleasure to work with. Their follow up is quick and responsive. From the owners on down, everyone has delivered what they promised.”
– Jerry Russo, VP Marketing and Business Development, ACP Facility Services
ACP Facility Services approached Prospectr wanting to generate a specific kind of lead. The highly defined niche they wanted to target was companies with more than 60,000 square feet of space to clean. Clearly, they had big ambitions for growth.
ACP has been a well-known provider of commercial cleaning to companies in the New England area and Eastern United States since 1986. While they had a strong reputation, they didn’t necessarily have a well-known name in the niche they desired to target.
Using a targeted e-mail campaign, they scored two quick contracts (not just leads, but contracts) when pursuing companies in Massachusetts and New Jersey. Not long after, they were able to expand their operations to Washington, DC.
Prospectr’s unique analysis process was able to help ACP identify and reach decision makers presiding over at least 60,000 square feet of business space.
The First Day of the Washington, DC Campaign Resulted in a Contact from a Client Needing 240,000 Square Feet of Space Maintained…
The president of the client in need of the 240,000 square feet of space cleaned had their secretary contact ACP the same day they received a message from ACP’s email campaign.
Just a short two months later, the e-mail campaign had acquired 37 actionable opportunities, and 45 additional ones that required further nurturing. ACP was able to promote 34,000 brand impressions with messaging personalized to the target market during those two months.
ACP’s final campaign stats include:
- 179917 impressions
- 973 leads
- 338 opportunities
…And these leads and opportunities are all highly qualified. After a simple, fast, and affordable two-month email campaign, ACP ended up in a strong position for immediate and future success.
Leave A Comment