Lead Generation Company Benchmarking
As a business owner and marketing guy – I am consistently evaluating other lead generation company prices and marketing service offerings. Here are few things I have learned to look for:
- Do they offer a performance-based guarantee?
- Relevant and detailed testimonials?
- Trial, or test phase?
As you negotiate and determine lead generation partners feel free to ask for 
benchmark intelligence. These price breaks will give you relevant and up-to-date pricing for the marketing processes and marketing automation services that you are thinking about outsourcing. It is important to have relevant comparisons and considerations to make sure that your budgeted dollars are spent wisely. Feel free to ask for benchmark intelligence and I will send industry average current pricing for comparison and discussion.
– Travis Piepho, Prospectr Marketing
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