Lead Generation Statistics Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — [...]
Marketing Tips for 2013: kicking off a new outbound teleprospecting campaign requires careful preparation and a proactive, yet adaptable, outlook. Below are some of the intangibles and physical assets you should be mindful of within the first two weeks of a new campaign: Week 1: Secure a targeted list: Whether you build this internally, or [...]
Lead management really comes down to the basics. In this post we outline how to approach common problems in bridging the gap between your sales and marketing departments. Symptoms of a Lead Quality Problem: Leads are delivered to sales with little, if any, specific lead-by-lead feedback. Marketing's objective defaults to quantity and CPL because there [...]