How to Build a Strong Alliance Between Marketing and Sales

By |2019-08-16T13:21:45-05:00August 15th, 2019|Business Development, Content Marketing, Marketing, Sales, Sales Lead Generation, Uncategorized|

Just like a married couple, marketing and sales can be the best of friends...or the worst of enemies. If you're dealing with bickering, petty name-calling, lack of cooperation, or whatever else both sides can come up with, here's some ideas for making them strong allies: 1. Make Marketing and Sales Responsible for the Same [...]

4 Reasons You Should Be Automating Your B2B Workflows

By |2018-09-26T12:31:44-05:00September 26th, 2018|Content Marketing, Customer Service, Email Marketing, Internet Marketing, LinkedIn, Marketing, Marketing Automation, Sales Lead Generation, Social Media Marketing|

4 Reasons You Should Be Automating Your B2B Workflows     Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting [...]

7 Tips For Building Your B2B Brand Identity With Content Marketing

By |2018-08-24T19:30:44-05:00August 24th, 2018|Content Marketing, General Insights, Marketing, Sales Lead Generation, Social Media Marketing|

If you think a B2B brand identity is merely aesthetic elements like a logo, then we’re really happy you’re here. A business without good branding can feel a lot like the tin man before he gets a heart, just an axe wielding robot (a subtle exaggeration but I think I’ve made my point). So if [...]

13 Tools We Use To Drive Pipeline Growth For Our B2B Agency

By |2019-09-23T12:56:26-05:00July 25th, 2018|Content Marketing, Creative, Email Marketing, Marketing, Sales, Sales Lead Generation|

    13 Tools We Use To Drive Pipeline Growth For Our B2B Agency   Whether you're considering Prospectr to manage your lead generation or simply looking to build up your own marketing stack we're here to share the "tools of the trade" we find vital to our day-to-day operations.   1. WordPress Having a [...]

How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

By |2019-09-30T15:02:19-05:00April 14th, 2017|Business Development, Email Marketing, LinkedIn, Marketing Automation, Sales, Sales Lead Generation|

"LinkedIn is Dead!" -- loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn... The. Worlds. Largest. B2B. Network. If this is you, or you've been starting to feel like LinkedIn's turning into the "Facebook for professionals"... You know... the mudslinging battleground really more [...]

Solutions to 4 Most Common Sales Funnel Leaks

By |2017-04-14T15:25:21-05:00February 14th, 2017|Business Development, Marketing, Sales, Sales Lead Generation|

Do you have your entire sales funnel mapped out? Have you tested to see where the leaks might be? Take a look at some of the most common ones, and practical solutions for each: 1. "No" Often, no really means "not right now." Just 3% of your prospects are ready to buy right now [...]

5 Reasons You Shouldn’t Do B2B Email Outreach Inhouse

By |2017-04-14T15:29:18-05:00December 15th, 2016|Email Marketing, Sales Lead Generation|

We Get This A Lot: Why Can’t I Do Cold B2B Email Outreach Myself? When clients come to us, we get this question a lot, or some variation of it. After all, what we do seems simple on the surface, and you might think you can probably save some money by doing it yourself [...]

How to Find Areas for Improvement in Your Sales Funnel

By |2017-04-14T15:33:59-05:00October 6th, 2016|Internet Marketing, Sales Lead Generation|

Your sales funnel can be as simple or complex as you want it. Software companies...I'm looking at you! But, it gets awfully tricky to manage and test your sales funnel for max conversions. Use these tips to make that happen: 1. Completely Blow Up Your Prospect's Assumptions Every business, industry, or niche, has a standard [...]

Is LinkedIn Still a Great Source of Leads in 2016 and 2017?

By |2017-04-14T15:35:00-05:00September 14th, 2016|Content Marketing, Sales Lead Generation|

If you spend any time on LinkedIn these days, I'm sure you've seen complaints. Some people get a little jaded with the social network. They get dating requests, posts about people's personal lives, or political rants. They threaten to leave the social network, or say they complain to LinkedIn customer service. And, they claim [...]