When it pertains to generating qualified sales leads, variety is the spice of corporate life. Prospectr Marketing is a performance based marketing company that can help you with sales lead generation, and a variety of other services.

There are many ways to drum up business, and some are more effective than others. With the progression of social media and emerging online tools to target consumers, many traditional forms of outreach, such as executive events, webinars, and telemarketing, are falling by the wayside. Before you jump on the digital bandwagon, you will first need to consider whether or not you might be missing out on a critical sales lead generation opportunity.

Here are three effective lead generating strategies that experts from lead development companies recommend for locating and attracting new customers and sourcing qualified sales leads:

1. Customer referrals. Good referrals are the lifeblood of an organization. Happy customers know what you offer, and in today’s increasingly technologically-oriented society, where face-to-face contact is declining, having a reference from a real person can go a long way.

2. SEO, SEM, and PPC. For IT or service-based B2B companies, this strategy is a low-cost and highly effective method of sales lead generation. To help boost your business and SEM and PPC campaigns, use long-tail keyword phrases and search terms containing three or more words. These phrases drive targeted traffic, as they are less competitive and more specific than similar shorter search terms. For SEO, consider using something educational, or something your audience can benefit from. Use this concept to identify target keywords and build relevant content. This can help boost your e-rank, and will start generating traffic and leads to your site for that term.

3. Cross-promotion and co-marketing. This strategy involves forming alliances with other vendors that are non-competitive; in order to exchange leads, promote each others’ products, or any other activities that both companies can benefit from. Leads generated from this method can be highly effective, and on par with that of customer referrals.

Have you used any of these tactics to generate leads in your B2B or B2C business? Let us know what has worked best for you in the comments below.

Image Credit: E-Stragey Trends.