There are a number of factors that set top sales people apart from the rest, but the most frequent is that they are great storytellers. A great story captivates and connects with people. A great story from a top sales person has points that are not pitched, but are shared through relevant anecdotes and relatable […]
Content Marketing centers around: valuable data, a conversational tone, an engaging story, and maybe some compelling design are all components that make up great content. Each one of these elements is central for grabbing people’s attention and keeping it. But what if this attention-grabber needs to be long lasting, such as in a content marketing […]
Although direct marketing can be a smart move if carried out intelligently, there are a couple of things that do frequently go wrong with the strategy of the direct marketing companies. Such strategic errors can spell doom for the direct marketing companies and result in failure. To start off with direct marketing, you need to […]
Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today and where improvements can be made. Page DepthPage depth can tell you the […]
When your company is faced with the question of whether to take up lead generation internally or outsource it to a lead generation company, you need to weigh the pros and cons of both the approaches. It is mostly about saving time and money, and which approach saves cost or makes more profit for you […]
It doesn’t matter if you are a teleprospector or a sales person, the way you organize your assigned accounts will always be up to you. To ensure you have the proper oversight of your accounts, they should be organized so they benefit both you and your team. Looking from within a CRM, there are five […]
There has been a steep rise in the number of internet marketing companies around the world. With the availability of numerous resources over the web to market one’s products or services, the internet marketing industry has seen a major boom in the past couple of years. First, many marketing companies started to include online marketing […]
Sales lead generation is the first step to building a firm customer base. There are various ways in which a business can generate leads for B2B sales. I will highlight some of the best B2B sales lead generation techniques in this blog. Relationship marketing is the best way of building leads in a B2B scenario. […]
In the past link building for businesses was used for appearing in search results. However, social media has changed the face of building online businesses through sources like LinkedIn, Facebook, Twitter, etc. The new link building is now about social visibility, mentions, and building your company’s presence. Building relationships and then nurturing them is key […]
Business development and inside sales professionals come across many hurdles that they must solve in order to keep a business up and running. Below are five common obstacles that the sales industry and business development face on a daily basis and five solutions that will prepare them for handling that problem. 1. Obstacle: A prospect tells […]
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