Entries by admin

Email Marketing Tips

Capturing the attention of a prospect in email marketing can be quite a challenge sometimes. It takes time, trust, and an ability to visually attract a prospect. Here are four email marketing tips to help build your clientele.The Reward DeliveryEmail is a great tool to build loyalty, send check-in rewards, and making offers in general. […]

Outbound Marketing Tips for 2013

Marketing Tips for 2013: kicking off a new outbound teleprospecting campaign requires careful preparation and a proactive, yet adaptable, outlook.  Below are some of the intangibles and physical assets you should be mindful of within the first two weeks of a new campaign: Week 1: Secure a targeted list: Whether you build this internally, or attain […]

Successful Online Content Marketing

Content Marketing is deemed the basis of any good inbound marketing strategy. There is increased competition in online businesses for brand building, search engine optimization, referral traffic, and lead conversion. Marketing content is an essential part to all of these. There are 10 necessities listed below to achieve successful online content marketing. 1. Blog: A […]

SPEED UP Lead Generation

Are your close ratios declining while your “no decisions” are rising? Is Sales asking for new marketing collateral without a reason? Then these might be signs of inconsistent messaging. This can slow down lead generation. In order to speed up lead generation, you need consistent messaging. This is easier said than done. Consistent messaging comes […]

Building a Quality Email List

The best email lists are those that contain the names of loyal repeat customers, referral sources who respect others privacy and interested prospects who know you and your business well enough to recognize your emails. Building a permission based email list with a high number of quality subscribers can be tough, but the return is […]

Marketing Automation Benefits

Marketing Automation Benefits Marketing Automation is the process of delivering engaging, relevant, timely and valuable content that will be of interest to your specific target market. Marketing Automation’s purpose is to improve Sales Lead Generation by driving awareness and interest in your company’s products and services. Marketing Automation solutions integrated with a structured sales process […]

Email Delivery Tips

How we monitor delivery We have developed some instrumentation so we can monitor how we are doing on getting messages to our users’ inbox. Our applications tag each outgoing message with a unique header with a hashed value that gets recorded by the application before the message is sent. To gather delivery information, we run […]

Sales Lead Generation Success Factors

Critical Success in Sales Lead Generation Generating quality sales leads is a critical success factor in achieving all companies’ revenue goals. Research shows that as an industry becomes more competitive, the need to generate high quality sales leads becomes even more critical for maintaining sales growth and profitability. Sales Lead Generation Challenges Sales Lead generation […]

Email Marketing Tips

Capturing the attention of a prospect in email marketing can be quite a challenge sometimes. It takes time, trust, and an ability to visually attract a prospect. Here are four email marketing tips to help build your clientele.The Reward DeliveryEmail is a great tool to build loyalty, send check-in rewards, and making offers in general. […]

Successful Online Content Marketing

Content Marketing is deemed the basis of any good inbound marketing strategy. There is increased competition in online businesses for brand building, search engine optimization, referral traffic, and lead conversion. Marketing content is an essential part to all of these. There are 10 necessities listed below to achieve successful online content marketing. 1. Blog: A […]