Although direct marketing can be a smart move if carried out intelligently, there are a couple of things that do frequently go wrong with the strategy of the direct marketing companies. Such strategic errors can spell doom for the direct marketing companies and result in failure. To start off with direct marketing, you need to […]
Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today and where improvements can be made. Page DepthPage depth can tell you the […]
When your company is faced with the question of whether to take up lead generation internally or outsource it to a lead generation company, you need to weigh the pros and cons of both the approaches. It is mostly about saving time and money, and which approach saves cost or makes more profit for you […]
It doesn’t matter if you are a teleprospector or a sales person, the way you organize your assigned accounts will always be up to you. To ensure you have the proper oversight of your accounts, they should be organized so they benefit both you and your team. Looking from within a CRM, there are five […]
There has been a steep rise in the number of internet marketing companies around the world. With the availability of numerous resources over the web to market one’s products or services, the internet marketing industry has seen a major boom in the past couple of years. First, many marketing companies started to include online marketing […]
Sales lead generation is the first step to building a firm customer base. There are various ways in which a business can generate leads for B2B sales. I will highlight some of the best B2B sales lead generation techniques in this blog. Relationship marketing is the best way of building leads in a B2B scenario. […]
In the past link building for businesses was used for appearing in search results. However, social media has changed the face of building online businesses through sources like LinkedIn, Facebook, Twitter, etc. The new link building is now about social visibility, mentions, and building your company’s presence. Building relationships and then nurturing them is key […]
Business development and inside sales professionals come across many hurdles that they must solve in order to keep a business up and running. Below are five common obstacles that the sales industry and business development face on a daily basis and five solutions that will prepare them for handling that problem. 1. Obstacle: A prospect tells […]
Capturing the attention of a prospect in email marketing can be quite a challenge sometimes. It takes time, trust, and an ability to visually attract a prospect. Here are four email marketing tips to help build your clientele.The Reward DeliveryEmail is a great tool to build loyalty, send check-in rewards, and making offers in general. […]
Marketing Tips for 2013: kicking off a new outbound teleprospecting campaign requires careful preparation and a proactive, yet adaptable, outlook. Below are some of the intangibles and physical assets you should be mindful of within the first two weeks of a new campaign: Week 1: Secure a targeted list: Whether you build this internally, or attain […]
Prospectr Digital is on Facebook and LinkedIn.
