Email Marketing and Mobile Expansion Implications: In 2013, just optimizing email for mobile will not be enough. You also must identify your mobile users and send a specific creative developed for their devices, or experiment with responsive design templates. Responsive email design is an approach to email creative in which the HTML version is built to […]
Optimizing your WordPress site is extremely important if you want to compete with the millions of other sites online. To begin with, have you been taking advantage of the SEO controls that are available through WordPress themes. These themes do include some amount of SEO controls. These will allow you to build search engine optimization into […]
We have all been there before: unable to think past the first sentence of a post, or article. These next two paragraphs focus on the ways that we have found to get past writers block. Content Marketing is driven by your ability to answer the questions that your customers, or readers are frequently asking. Spend […]
Understanding how your messages are passively discovered is an interesting factor in determining your investment strategy. Many paid techniques for passive discovery – such as banner advertising for instance – are inherently trackable. However, it is equally true that the great content that allows your organization to earn passive discovery is often much less trackable. […]
Google Webmaster Tools is one of the most powerful tools available to internet marketing, as it provides direct insights into how Google views your website; and best of all, it’s free! However, if you’re not involved deeply in the day-to-day SEO efforts or are not well-versed in some of the more advanced tactics, Google Webmaster […]
In this day and age, a company’s online reputation is everything. A company with positive online reviews and a clean Google profile is one that is set to thrive; a company with a negative public perception, perpetuated by unfavorable online search results, might experience declines in customers and in sales. If you have any doubt […]
5 Steps To Email Marketing Success: . Proper Planning – start all campaigns with your bottom line goals in mind. This will influence your email copy planning and design. Consider your marketing strategy as you plan and start to write the email content. It is important to consider your brand’s voice as you write – […]
Optimized Lead Generation Lead generation requires us to understand and follow the different stages of engagement that a business prospects progresses through. By analyzing a buyers “digital body language’ you can categorize buyers as the following: At a certain point sales must get involved. This is the point when successful lead generation campaigns are truly […]
Many buyers moving through the different buying stages provide clues and insight that savvy marketers can use to engage them in relevant dialogue in a timely manner. At the top of this buying funnel is the broadest segment of prospects that may be unaware, or at least not actively engaged in self-education. Many individuals that […]
Revenue Performance Management is rooted first and foremost in clearly understanding buyers’ interests, motivations and goals from the earliest stages of awareness through to purchase, account growth, and advocacy of our solutions. Buyers are motivated, or triggered by internal events at their company, guided by conversations with their peers and influenced by chance discovery of […]
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