Sometimes businesses focus so much on their current clients and trying to find new prospects that they don't pay nearly enough attention to converting the prospects they have already acclaimed into clients. The list of prospects that your company grows and labels as prospective clients should be treated as the biggest asset, because without prospects, [...]
Many businesses and companies measure their content based on responses from blogs, articles, and different signups, when they should be measuring their content marketing based on a broader perspective with deeper questions. Yes, you can obviously see how successful you have been through the number of leads you have generated and their quality, as well [...]
“Good” SEO has two halves. One half is the obvious one that most people understand as content, consisting of high quality and relevancy. The other half that usually takes a back seat to the content side is accessibility. A website that easily accessible will, as a result, have an easier usability this makes your website [...]
Is social media worth the investment? The answer is YES. Social media has a strong impact on sales as well as brand perception. Increase in sales has a positive correlation to the exposure of social media. Not only does social media build loyalty among customers, but it also influences marketing operations. Social media improves customer [...]
The golden key to developing new business is a myth. New business is developed by hard work and commitment to a marketing and sales process. This process is driven by the content. Great Content drives great campaigns: It provides value to your target audience and it engages them in an ongoing dialogue. What is content [...]
What makes your voice louder than the thousands of others in your industry? What can you do to beat thousands of competitors and gain your prospects attention? How can you efficiently market to the right people who are ready to make decisions? It starts with creating great content, but quickly turns to a race as [...]