4 Reasons You Should Be Automating Your B2B Workflows

By |2018-09-26T12:31:44-05:00September 26th, 2018|Content Marketing, Customer Service, Email Marketing, Internet Marketing, LinkedIn, Marketing, Marketing Automation, Sales Lead Generation, Social Media Marketing|

4 Reasons You Should Be Automating Your B2B Workflows     Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting [...]

4 Things Salespeople Do That Irritate Customers and Lose Business

By |2017-04-14T15:55:18-05:00December 28th, 2015|Business Development, Customer Service, General Insights, Sales|

“Salesman.” What picture pops into your mind when you hear that word? If you’re like me, and most other people, it’s not a good one. You think of that guy with the sleazy smile, perfect teeth, and sharp suit who wants you to buy now. Because, after all, he has a deal that’s only [...]

It’s Time for a Tune Up! — By Bo Cole

By |2017-04-14T16:17:29-05:00January 29th, 2015|Business Development, Customer Service, General Insights, Internet Marketing, Sales Lead Generation, Social Media Marketing|

  Not for your car though!  Well...maybe your car?  I’m talking about your web identity, social identity, business connections, and your entire image.  How many of you have let your website, social profiles and business connection efforts go into autopilot?  It’s time to stay more engaged with your customers, and your audience.  It’s time [...]

Think You’re Not Working in Sales? Think Again! By Rachel Pedersen

By |2017-02-08T16:57:38-06:00January 29th, 2015|Business Development, Customer Service, Sales, Sales Lead Generation, Social Media Marketing|

For many, the idea of beginning a career as a salesman sounds less than appealing. We often get ideas of phony friendliness accompanied with a hook, line, and gimmick. I have even said on occasion that I’d rather work as a (insert unpleasant job ideas here) than work in sales. However, fast forward several career [...]

Is your email signature YOUR email signature? By Liz Donehue

By |2017-02-08T16:57:45-06:00January 20th, 2015|Customer Service, Email Marketing, Marketing, Marketing Automation, Sales, Sales Lead Generation, Social Media Marketing|

Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you - or do they? My email signature is simple without being an entire directory of information on how to reach [...]

Social Media Can Help With Critical Aspects of Your Company

By |2017-11-02T14:48:44-05:00July 15th, 2013|Business Development, Customer Service, Social Media Marketing|

There is confusion around social media for many companies, since many business teams are uneducated and do not know how social media can help their company with the most critical aspects of sales and marketing as well as HR and customer support. Social Media Can Help With Critical Aspects of Your Company This [...]

WHAT IS CRM AND ITS ADVANTAGES?

By |2017-11-02T14:47:23-05:00April 30th, 2013|Customer Service, General Insights, management|

In modern day business, some of the most valuable and coveted data for any commercial entity is a customers’ list. Companies are spending large chunks of their annual sales and marketing budgets on arranging their customer data in it’s most accurate form. Customer relationship management (CRM), when used correctly, can be the answer to this. [...]

Crowdsourcing: Improving Content Marketing

By |2017-11-02T15:07:38-05:00August 7th, 2012|Business Development, Customer Service, Marketing|

Marketers are constantly searching for ways to add channels where their investments will pay off with content that sells.  Content marketing continues to evolve and mature while also being able to solve some of the world's toughest challenges.  Specifically, this idea was seen when Burt Rutan and Scaled Composites launched SpaceShip One into orbit to [...]

Leverage LinkedIn: Grow Your Business

By |2017-11-02T13:23:20-05:00July 25th, 2012|Business Development, Customer Service, General Insights, Social Media Marketing|

LinkedIn is a business networking site, however, it is not used like it is meant to be.  Many people go through the sign up process and occasionally accept an invitation to join another network, but they never go beyond that.  If you really want to utilize the benefits of LinkedIn, then don't simply fill out [...]