Have you noticed that today’s consumers are more engaged and interacted through video?  It is safe to say that online video marketing has grown immensely over the years for businesses, and rightfully so.  Just look at the popularity and variety that YouTube has brought to the world.  Everyone uses it, including many businesses.  According to comScore Video Metrix and their calculations from year-to-year, they comfortably predict that up to 5.1 percent more Americans will be spending 39.7 percent more times watching online video content a year from now.  That statistic alone should be a good reason to start creating video content and adding it to your marketing plans.  If you take advantage of effective video marketing then your results will increase.  Here are 4 different ways on how to use video to market:

  1. Show and Tell – If you are confident in your own product, then why don’t you show it off?  Introducing your new product, or service in a video is showandtell.  Telling consumers about your product through other marketing techniques is good, but showing them is even better.  They want to see it.  It will give them more excitement to buy and you should be happy to show them.  Compare it to show and tell in grade school.  Kids would not be excited at all if you didn’t physically show them your toy, but instead just told them.  No, that would be boring.  This is the same concept.  Have some pride in your product or service and show it off to create some buzz.
  2. Testimonials – Personally, as a consumer, most of the time I like to inquire about a product I am thinking about buying with another consumer who has already experienced it.  Hearing what they have to say is almost like experiencing it myself and it provides the best relevancy to actual use.  With that being said, it is a pretty good idea to have video showing a customer’s testimony for your product.  This would relate directly to consumers, and a video testimony is exactly what they are looking for.
  3. Instructions – A video that shows consumers how to use your product is a great way to increase sales and bring in more business.  These videos are getting more and more popular and can easily educate consumers and quickly make them ready to buy.  There questions can be answered and they will have a sense of ease after watching a video that shows them how your product works.
  4. Q and A – Question and answer videos allow businesses to reach out to their consumers and build trust and loyalty.  This reaches the audience on a more personal level and shows them that you really care.  You don’t have to answer every question with a video, but choose the most important ones.

Author: Michael Whartnaby, Prospectr Marketing