In order to market a successful blog, it is important to know that writing solid content is not the only factor.  As always, content is king, but SEO is an art.  You don’t have to be an SEO professional or genius to get your rankings up, even though it wouldn’t hurt.  You need to remember a few SEO principles in order to build a successful website and push your rankings higher.  Take advantage of search engines for your content and follow these SEO principles:

  • Link Equity – Make sure your link equity is spread out by having your pages link to one another.  Each page or post will help each other out by helping them all rank better.  Remember, backlinks are one of most powerful tools that help your page get indexed by Google.
  • Site Architecture – Your site architecture is how your categories, pages, and subpages are all organized and linked.  A deep site architecture means that your link equity is wasted because Google sees your higher level pages as more important.  Google recognizes pages that are closer to your homepage easier because it only takes them a click to get there.  The index crawlers see pages that are more clicks away as less important and won’t even index them.
  • Delete Old Articles – If you have articles that are over two years old then delete them.  They probably are seldom read with poor link equity.  Get over your sentimental attachment and get rid of them because they are taking away from your stronger articles.
  • Valuable Keyword – It is important to put the most valuable keyword in your article at the beginning of your post title.  Tagging the title is the most important element on the page for optimization.  This will give your post the best chance of ranking for a specific keyword.  Other posts that link to this post with the same keyword will help your optimization also.
  • Reciprocal Links – Get rid of all your reciprocal links because they have zero SEO value.  Instead, use a blogroll to get quality off-site links that are relevant to your blog.

Author: Michael Whartnaby, Prospectr Marketing