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Your Brand's True Colors

By travis@prospectrs.com|2016-12-08T15:23:26-06:00June 29th, 2012|Business Development, Marketing|

Some of the most prominent brands in the world are defined and recognized by their colors. McDonald's golden arches, Coca-Cola's red, and UPS's brown to name a few. Many of the most successful companies strategically incorporate their colors into their website, logo, and product to appeal to customers. The color of a brand sticks sometimes [...]

Social Media for the Small Business

By travis@prospectrs.com|2017-11-02T14:50:52-05:00June 6th, 2012|Marketing, Social Media Marketing|

Is social media worth the investment? The answer is YES. Social media has a strong impact on sales as well as brand perception. Increase in sales has a positive correlation to the exposure of social media. Not only does social media build loyalty among customers, but it also influences marketing operations. Social media improves customer [...]