The ways that businesses pull in business and acquire traffic is extremely interesting. There are many ways to acquire bottom line business growth, but each of these ways start out of the general principle of either pushing the traffic, or pulling it in. I firmly believe that both ways working together is the best way [...]
Time is the biggest and most valuable asset and commodity that consumers say they don't ever have enough of. Permission marketing is the marking strategy that respects this valuable commodity. Where respect is given, respect is earned. In this case, consumers respect permission marketing because they respect consideration of their time. The difference between [...]
Is social media worth the investment? The answer is YES. Social media has a strong impact on sales as well as brand perception. Increase in sales has a positive correlation to the exposure of social media. Not only does social media build loyalty among customers, but it also influences marketing operations. Social media improves customer [...]
The golden key to developing new business is a myth. New business is developed by hard work and commitment to a marketing and sales process. This process is driven by the content. Great Content drives great campaigns: It provides value to your target audience and it engages them in an ongoing dialogue. What is content [...]
When we consider customer service we think of our companies lifeblood. How is customer service being reduced to such an impersonal experience? I respect insightful response programs that create knowledgeable and timely response to prospects, or customers that are most likely to buy. It is important that B2B companies remember that answering your customers requests [...]
The Telephone Still Works! There’s NO WAY social media should be replacing your cold calling campaigns or grass roots marketing efforts, if for nothing else, because we don’t want to lose our ability to engage in face to face conversation. There are already too many distractions, addictions, and complications with technology as it is nowadays, [...]