1. Facebook Studio – Facebook Studio’s goal is to create a community where agencies can be inspired to develop marketing strategies that are inherently social. There is gallery of marketing efforts as well as its own Studio Awards for campaigns that were labeled exceptional.

2. Success Stories – Use this tool to get inspiration for your own marketing campaigns. This tool is a supplement to Facebook Studio, it highlights the innovative campaigns on Facebook from all over the world. The individual goals and results of each marketing campaign is broken down for you to see, so you can learn and apply from these innovative efforts.

3. Brand Resource and Permission Center – This ensures that your brand is abiding by the social network’s requests. It is very important to visit and pay attention to the permission center because if you miss something then your Facebook Page could be suspended.

4. Facebook Demo Tool – Use the demo tool to preview the appearance for your Premium or Sponsored Story ad placements. You will be able to see a template the displays the page post content as seen by the user, helping to eliminate the guesswork from your social marketing campaign.

5. Facebook Marketing Page – Facebook’s official marketing page shares tips and resources to guide your business, and help them become more savvy in their marketing efforts on their platform. You can post events and updates so users are connected with the latest marketing news. Also, there are webinars and live Q & A announcements that helpful in training you in how to successfully engage with your fans as well as expand to a broader audience.

Facebook is an excellent resource for your business to take advantage of. Most of these tools go unused by businesses and they miss out on educational opportunities for their marketing campaigns.

Author: Michael Whartnaby, Prospectr Marketing