There are a lot of ways to acquire leads, but there’s no determining which ones work best without testing. But what compounds the situation is that marketers don’t have the time or resources to test every potential tactic. This is why marketing leaders should look at marketing like a portfolio manager looks at a mutual […]
Defining your business value is essential. Can you effectively convey your value proposition in two minutes, or less? Our next question is – Can EVERYONE on your team convey it? Please see the white paper below for best practice in conveying your value proposition as clearly and concisely as possible. Value Proposition White Paper Thanks, The Prospectr […]
The day of the pitch has passed. Best practices in email marketing demand communications that go beyond advertising, respect the customer, and speak in a familiar one-on-one style. Email is “the most personal advertising medium in history,” says Seth Godin, whose book Permission Marketing set the rules that transformed email marketing into what it is […]
The Telephone Still Works! There’s NO WAY social media should be replacing your cold calling campaigns or grass roots marketing efforts, if for nothing else, because we don’t want to lose our ability to engage in face to face conversation. There are already too many distractions, addictions, and complications with technology as it is nowadays, […]
Our attitude should be one in which we have not arrived, but always need to be adding value to our clients. As a customer service rep, or salesperson you should never consider yourself done with any client because of past success. I have had plenty of calls where I left feeling as though I blew […]
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