Effectively identifying, reaching and qualifying your target market is extremely difficult. Efficiency is important in these steps: to identify your target market think about who needs and/or would receive value from your business offerings. Reaching your target market takes testing. Finding and applying a great analytic tool like Google Analytics will generate solid market research […]
When we consider customer service we think of our companies lifeblood. How is customer service being reduced to such an impersonal experience? I respect insightful response programs that create knowledgeable and timely response to prospects, or customers that are most likely to buy. It is important that B2B companies remember that answering your customers requests […]
The importance of content the is often put on the back burner when trying to drive business growth. This tool in your arsenal of marketing efforts should never be put behind other tools: Linkedin, new phone software, email providors, Facebook, Twitter, Google Plus etc.. You catch my drift. Every single one of these tools is […]
I found these Tips to be helpful in managing my different accounts I hope you do as well: Get rid of what you don’t need: Prospecting lists can get messy. Sometimes a company will be imported with so many contacts it actually is a better use of your time to weed out the ones that […]
As an entrepreneur I appreciate statements like this: Start-ups what do we want? Answer: Trust. Prospectr Marketing was founded by my dad and I. He is also my business partner. We founded this company for many of the same reasons that American’s dream of having their own business. We believed that we could do something […]
There are a lot of ways to acquire leads, but there’s no determining which ones work best without testing. But what compounds the situation is that marketers don’t have the time or resources to test every potential tactic. This is why marketing leaders should look at marketing like a portfolio manager looks at a mutual […]
Defining your business value is essential. Can you effectively convey your value proposition in two minutes, or less? Our next question is – Can EVERYONE on your team convey it? Please see the white paper below for best practice in conveying your value proposition as clearly and concisely as possible. Value Proposition White Paper Thanks, The Prospectr […]
The day of the pitch has passed. Best practices in email marketing demand communications that go beyond advertising, respect the customer, and speak in a familiar one-on-one style. Email is “the most personal advertising medium in history,” says Seth Godin, whose book Permission Marketing set the rules that transformed email marketing into what it is […]
The Telephone Still Works! There’s NO WAY social media should be replacing your cold calling campaigns or grass roots marketing efforts, if for nothing else, because we don’t want to lose our ability to engage in face to face conversation. There are already too many distractions, addictions, and complications with technology as it is nowadays, […]
Our attitude should be one in which we have not arrived, but always need to be adding value to our clients. As a customer service rep, or salesperson you should never consider yourself done with any client because of past success. I have had plenty of calls where I left feeling as though I blew […]
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