Small business can be the most exciting thing in your life. It gives you freedom. But, the risks are greater and can lead you to your biggest fear i.e. financial failure. Many people have fallen down in this adventure. There are many risks, How I can avoid failure to my small business Keep track [...]
Lead Generation Company Benchmarking As a business owner and marketing guy - I am consistently evaluating other lead generation company prices and marketing service offerings. Here are few things I have learned to look for: Do they offer a performance-based guarantee? Relevant and detailed testimonials? Trial, or test phase? As you negotiate and determine lead [...]
Understanding how your messages are passively discovered is an interesting factor in determining your investment strategy. Many paid techniques for passive discovery - such as banner advertising for instance - are inherently trackable. However, it is equally true that the great content that allows your organization to earn passive discovery is often much less trackable. [...]
Revenue Performance Management is rooted first and foremost in clearly understanding buyers' interests, motivations and goals from the earliest stages of awareness through to purchase, account growth, and advocacy of our solutions. Buyers are motivated, or triggered by internal events at their company, guided by conversations with their peers and influenced by chance discovery of [...]
Basic questions to ask about your marketing spend regarding how to improve lead generation: How much will it really cost? Is the objective clear: Are we looking to gain awareness, interest, or response? What are the expected results? On what basis are those results expected? Best and worst cases. Would you approve the campaign if [...]