Email has been around since 1972, but it didn’t hit the mainstream until 1995 when America was introduced to AOL. Over the course of the last 20 years, marketing and tech experts alike have warned of the impending email extinction as well as the medium’s lack of impact, but we can assure you it isn’t going anywhere. In fact, with the rise of smartphones and tablets, it’s becoming increasingly popular.
86% of business professionals prefer to communicate via email. Nothing beats a face-to-face interaction, but in today’s business environment that isn’t always possible. As more companies opt to hire remote employees or outsource various departmental needs, the need for quick, easy and effective communication is critically important. If you want to reach potential leads or business partners, email is the way to go.
Emails provide amazing ROI. Sure, people’s inboxes get full, but there’s no denying B2B email marketing’s positive impact on ROI. In fact, according to ImaginePub, email marketing generates $38 for every $1 spent. That’s a stunning 3,800%. So, even if you’re tight on marketing funds, an email campaign is almost certain to pay off.
B2B email marketing can increase engagement. A 2017 report found that 54% of marketers use email in an effort to increase their engagement, and it appears to be paying off. Even with changes to popular email servers like Gmail and Outlook, there are still plenty of opportunities to reach new clients and grow your base of potential leads.
As you can see, email marketing is here to stay. If you’re looking to create an effective B2B marketing program that reaches new customers and attracts new leads, the team at Prospectr Marketing is here to help. Visit our website to learn more. https://prospectrmarketing.com/