There is a lot that goes into creating a successful website, and it does not just happen with a blink of an eye. Have you ever seen a website that was so intriguing and eye-catching that you wish it was yours and wondered how did that come to be? Creating that perfect website is an [...]
The ways that businesses pull in business and acquire traffic is extremely interesting. There are many ways to acquire bottom line business growth, but each of these ways start out of the general principle of either pushing the traffic, or pulling it in. I firmly believe that both ways working together is the best way [...]
Many businesses and companies measure their content based on responses from blogs, articles, and different signups, when they should be measuring their content marketing based on a broader perspective with deeper questions. Yes, you can obviously see how successful you have been through the number of leads you have generated and their quality, as well [...]
Time is the biggest and most valuable asset and commodity that consumers say they don't ever have enough of. Permission marketing is the marking strategy that respects this valuable commodity. Where respect is given, respect is earned. In this case, consumers respect permission marketing because they respect consideration of their time. The difference between [...]
Effectively identifying, reaching and qualifying your target market is extremely difficult. Efficiency is important in these steps: to identify your target market think about who needs and/or would receive value from your business offerings. Reaching your target market takes testing. Finding and applying a great analytic tool like Google Analytics will generate solid market research [...]
I found these Tips to be helpful in managing my different accounts I hope you do as well: Get rid of what you don’t need: Prospecting lists can get messy. Sometimes a company will be imported with so many contacts it actually is a better use of your time to weed out the ones that [...]
There are a lot of ways to acquire leads, but there’s no determining which ones work best without testing. But what compounds the situation is that marketers don’t have the time or resources to test every potential tactic. This is why marketing leaders should look at marketing like a portfolio manager looks at a mutual [...]
Defining your business value is essential. Can you effectively convey your value proposition in two minutes, or less? Our next question is - Can EVERYONE on your team convey it? Please see the white paper below for best practice in conveying your value proposition as clearly and concisely as possible. Value Proposition White Paper Thanks, [...]
The day of the pitch has passed. Best practices in email marketing demand communications that go beyond advertising, respect the customer, and speak in a familiar one-on-one style. Email is "the most personal advertising medium in history," says Seth Godin, whose book Permission Marketing set the rules that transformed email marketing into what it is [...]