Marketers can no longer sit back and "buy attention" through mass media and then rely on professional salespeople to step in to guide buyers from discovery call through close. Engaging the changed buyer requires new insight. Search is the new sales person. "The buyer searching for information must be educated. Perceptions must change. Objections must [...]
Almost 83% of all professionals are on LinkedIn, and it has become arguably the number one social media platform for professionals. Businesses tend not to tap into the gold mine of possibilities like they can. The potential for business is enormous through LinkedIn if the social media platform is leveraged and used properly. LinkedIn has [...]
1. Facebook Studio - Facebook Studio's goal is to create a community where agencies can be inspired to develop marketing strategies that are inherently social. There is gallery of marketing efforts as well as its own Studio Awards for campaigns that were labeled exceptional. 2. Success Stories - Use this tool to get inspiration for [...]