Video Marketing has evolved to be one of the best strategies that you can use to have your website soaring high in the search engines ranking. There are many advantages of Video Marketing.
This is fast becoming a tool to showcase your talent as well as your products and services. Over time Video Marketing has proven to be amongst the top 3
strategies to give your business a boost online. Video marketing is equally helpful in increasing your search engine ranking.
Another advantage of video marketing is that it can become a powerful social marketing tool, just for an example, you decide to make a video and you want to share it with your best friend, your best friend now shares it with her sister who lives in the UK, now her sister shares it with her friends and before you know it your video has just become viral and is being shared worldwide.
According to comScore, which measures online engagement and use. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen.
The audience of online video marketing is a mix i.e. many are watching funny viral video, but a greater number includes those who are watching video for learning or training as well as getting to know the products or services they wanted to acquire.
The businesses who use online video report that the products with video sell a lot more than products with no video, while 75% of the executives who told Forbes that they watch work-related videos on business websites at least once a week. The following is the results breakdown:
- 50% watch business-related videos on YouTube
- 65% visit the marketer’s website after viewing a video
Another advantage of online video is holding interest of the website visitor. According to comScore, the user spends on an average 16 minutes and 49 seconds watching online video ads every month.
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