Most people find it difficult to best create a LinkedIn profile?

LinkedIn has become a very popular social media activity for most small and medium sized companies. According to a survey up to 58% of SMEs are actively using LinkedIn to promote their business.

LinkedIn is being used to connect with prospective clients, announce new product launches, do research on prospects, build

How to best create LinkedIn profile?

How to best create LinkedIn profile?

awareness of your new company, etc…

How to complete your LinkedIn profile?

LinkedIn has made it easy to complete your profile where you add your professional information and request recommendations. Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.

The following things make your LinkedIn profile complete:

  • Your industry and location
  • An up-to-date current position (with a description)
  • Two past positions
  • Your education
  • Your skills (minimum of 3)
  • A profile photo
  • At least 50 connections

Why you need to use a company page?

LinkedIn Company Pages help other business people learn more about your business, brand, products, services, and job opportunities. You have an option to create a company page from the option of “Add A Company Page”.  You have to make sure that your company page is not already available.

Now, companies without their own distinct email domain (e.g., can’t create a Company Page, because it’s not possible to use email domains such as,, or other generic email providers. In case, you do not have a distinct email domain then you have an option to create a group to promote your company instead.

You can benefit a great deal from your company page because with new and advanced features on LinkedIn, these are becoming more and more powerful. There is a“Follower” feature and “Status Updates” as new tools to help business better communicate to their followers.

Should LinkedIn choose to add additional features such as Follower Inbox Announcements and HTML enabled company pages, LinkedIn Company Pages will become a must have for every business in the country & the world.

People who want to know about you and your company should be able to use your profile and company page to give insight into yourself, your business, products or services.

It is not only the products and services that can easily be added in your LinkedIn Company page but also you can add videos to each of your product, or service listings. This gives you the ability and opportunity to showcase what you can do and what you have to offer.

Recommendations and satisfied customer’ comments work well to build your authority and credibility.