Leveraging Data to Improve Your Digital Marketing Efforts

As businesses continue to shift their marketing strategies online, leveraging data has become increasingly important in maximizing your digital marketing efforts. 

Data can help optimize campaigns, target the right audiences, and measure the success of campaigns. Here are a few ways businesses can leverage data to improve their digital marketing efforts.

Analyze customer data 

Understanding customer behavior is a key component of successful digital marketing. Collecting and analyzing data from customer interactions can provide insights into customer preferences, interests, and buying habits. This data can be used to create targeted campaigns that appeal to the specific needs of different customer segments.

Track website performance

Collecting data on website performance can help businesses understand how users are engaging with their website(s). This data can be used to identify areas of improvement and optimize website experiences for better conversions.

Increase ROI

By tracking user behavior metrics such as conversions, bounce rates, and engagement levels, businesses can identify areas of improvement that will help increase the return on investment (ROI) from their campaigns. With the right data, companies can make more informed decisions on how to allocate resources for maximum impact. 

Improve customer experience

Digital marketing also allows businesses to deliver personalized experiences for their customers. By leveraging customer data and insights, companies can tailor content and offers to specific audiences based on their needs, interests, and preferences. This helps create a more engaging customer journey that leads to better engagement rates and higher customer satisfaction levels. 

Adapt quickly to changing trends

Digital marketing provides companies with the ability to track and analyze data in real-time. This allows them to respond quickly to changes in customer behavior and quickly adjust their strategy accordingly. By leveraging data analytics, businesses can identify patterns and stay ahead of market trends, helping them remain competitive in their industry. 

Reach new and wider audiences

Digital marketing enables businesses to reach potential customers that may not be accessible through traditional methods. They can target specific demographics and geographic locations, as well as leverage various online channels such as display advertising, search engine optimization (SEO), and social media marketing, to expand their reach. 

Cost-effectiveness

Compared to traditional marketing methods, digital marketing is more cost-effective. With it, businesses can spread the word about their products and services without spending a lot of money on advertising campaigns. Moreover, they can track the performance of their campaigns and gain valuable insights into customer behavior to refine their strategies over time. 

Improved customer loyalty

Digital marketing allows businesses to build relationships with their customers and nurture them over time. By providing targeted content, companies can engage with customers on a more personal level, strengthening customer loyalty and building trust in the brand. Additionally, digital marketing helps companies keep track of customer preferences and interests so that they can tailor their campaigns accordingly.

RevEngine™ is the most comprehensive and most cost-effective revenue generation platform on the market. It will help your company create campaigns, build marketing tools, and sell to prospects. Through many different online tools and strategies, RevEngine™ helps your company stand out to your target audience. Along with the app comes a 60-day training and introductory program to using RevEngine™. During this program, the team will walk you through all of the ins and outs of using RevEngine™, and also challenge you to up your sales and marketing tactics using the app. Throughout the entire 60-day training and after it is completed the RevEngine™ team is on call and ready to help with any issues or questions that may arise. RevEngine™ will help you understand how to best reach your prospects and engage with them through user-friendly interfaces and building tools. RevEngine™ can replace the hassle of paying for and owning different systems for your CRM, landing pages, calendar management, and phone technology by putting them all in one central location.

The program will teach you how to send out bulk requests to your lead list daily to engage prospects and stay on top of leads. These emails, texts, or voicemails will help to boost your visibility to your target audience. We will remind you every day to send out new bulk requests to grow your lead list. We will also help you build and understand your Opportunities Dashboard, an easy-to-understand and visual layout of your conversations, leads, goals, and tasks. We will help to remind you to add to this and build it out daily so that it represents the current state of your campaigns and organization. The RevEngine™ app comes equipped with many visual features, including setting up funnels, your own website, and custom-built surveys. Funnels and websites can be connected to your marketing campaigns to direct leads through your system seamlessly. Funnels will help you keep track of your prospects and leads in an organized and easy-to-understand way. Websites can be built out to match your organization’s experience with easy-to-use tools. The RevEngine™ program has the flexibility you need with different options for running your campaigns. You may either run it yourself, have us help you run it, or hand over the reins to us completely. We offer a variety of options for all types of businesses so no matter how much time you have, you can still use RevEngine™.

Building a survey or review widget to add to your emails or website is simple and quick. RevEngine™ can walk you through linking your Google My Business account and company website to the program to easily send your leads to. Linking all media platforms to the account will help to simplify collecting data and understanding leads from different sources.
Calling, texting, and leaving voicemails for potential customers can be an intimidating task. Using RevEngine™’s software makes contacting leads simple through phone calls, automated texts, and whisper messages. You will be able to program your system to leave a custom voicemail for leads or text a prospect to contact them quickly through trigger links. Trigger links set up through your campaigns and funnels will trigger RevEngine™ to send a text or whisper message to your lead when you want it to. RevEngine™ also allows you to set up multiple users on the program with custom roles so that your sales team can receive and answer phone calls from leads. If automated phone calls are set up, RevEngine™ will ping you and your staff to contact a lead at their time of interest. This will allow the lead to get information about your business when they are interested, instead of hours or days after.

Setting up a lead and contact base can be difficult and time-consuming. The RevEngine™ team will help you understand how to connect your LinkedIn connections and existing contact base to your RevEngine™ account. The program is set up to import already established contacts to simplify the process of adding new contacts into the account. With these lists, RevEngine™ will help you set up custom tags and niche lists to sort through and engage with your contacts. Through tags and lists, you are able to send different campaigns to different people depending on their previous interactions with your organization. This tool helps to narrow leads down and keep you organized and on top of potential business.

The RevEngine™ app is a great tool that puts all of your marketing functions into one place. The RevEngine™ team is always available to help walk you through any difficulties that you may be having and can set up any additional widgets or programs you may want such as landing pages, and creative email messages. The 60-day tutorial and challenge helps to remind you to re-engage customers and old leads, contact new people, and stay on top of your to-do list. The program has in-depth videos that usually only take 5-10 minutes to watch a day. The RevEngine™ system will help to make your calendar, contacts, and organization’s goals easy to visualize and interact with.

RevEngine™ is the marketing solution you are looking for. It is a comprehensive and all inclusive program that allows you to run marketing campaigns easily. The RevEngine™ allows you to be as hands on or hands off as you want to be with marketing in your organization. The program will help you connect with prospects and increase your leads. RevEngine™ will help to significantly reduce your costs by combining all marketing services into 1 platform. RevEngine™ combines numerous systems that are normally expensive and hard to manage such as CRM, landing pages, phone technology, calendar services into one place. To pay for all of the marketing tools that RevEngine™ replaces would traditionally cost more than $17,000 a month. RevEngine™ ‘s software is a cost effective solution at costing as low as under $300 a month. Purchasing RevEngine™ includes a 60-day training program for a new user with the team on call at any time. During the program and any time after the RevEngine™ team is available to answer any questions or issues that may come up. RevEngine™ has a variety of widgets and tools available to use that are accessible and easy to learn. Your marketing goals can be achieved in an easier and concise way using RevEngine™ ‘s platform and programming.

After years of partnering with over 50 cleaning companies from across the country and listening to their challenges and successes, we want to share how cleaning company owners go from drowning in work to enjoying the freedoms of being your own boss.

The cleaning industry can be very lucrative. Finding the right customers will lead to longevity, referrals, and great margins. Step one is finding the right potential customers and generating interest. The strategies for this step will pave the way for years of success or years of struggle.

You are NOT alone if you have experienced the below:

– Showing up to cleaning appointments that were made to simply get the telemarketer off the phone and is a complete waste of time.

– The frustration of receiving leads in markets and territories that have no value.

– “Leads” delivered and paid for who have no need for cleaning services and have no understanding of what the cleaning company has to offer.

– Too much time and resources invested in gaining customers that it would take decades to see ROI.

How do you find the right potential customers, generate interest, and efficiently close accounts?

Calling centers or inside sales can identify the right customers to be sure, but cold calling fails at an alarming rate or brings about phantom appointments that leave us wondering how can we make this easier. And would you rather have you and your top sales team closing deals or taking time generating leads? You certainly do not have time to go door to door hoping to find the owner has time to meet.

The path to success starts with getting around the gatekeepers to the decision makers. We at Prospectr Marketing are able to secure updated methods and up to date contact information to reach your target audience and avoid the rabbit holes of gate keepers. One method is through email. Email is still the most efficient method to reach busy professionals just like you. Step 1 is obtaining an efficient method to reach out to your preferred target audience.

Step 2: You know better than anyone that Not every cleaning company is created equal right!!?? Step 2 is crafting a message that will resonate as personal and professional and differentiate your company. We understand how to build trust, keep the attention of the reader, and highlight your value. We put our method under the microscope, obtaining analytics that direct our strategy. Your message will trigger an immediate response from the reader and spark an interest in your company.

Step 3: We have identified the right target market with the right message, now we have to decide the opportune time to hit the inbox. Years of testing has given us invaluable insights about when decision makers in charge of the cleaning responsibilities are most prone to respond to an email. Day of the week, time of the day and subject lines are areas where we excel.

We at Prospectr Marketing partner with cleaning companies to capture your value, brand, and trust within digital marketing campaigns. The efficiency and simplicity is what stands out to most owners. We find the potential customers, write the messages, send the messages, monitor the responses, filter the responses, and send the leads to you. Leads have a genuine interest and need in your services. All you are required to do is approve the messages, and monitor your email as leads are sent your way. One cleaning company even closed 4 of their first 5 leads that totaled over 15K/month in recurring revenue. We can be your ticket to shortened, efficient sales cycles and allow you to focus on the most important parts of running your business.

Our goal is to help you transition quickly from grinding out workweeks and staying afloat to enjoying your paradise that you have worked so hard to find.

With a plethora of new products and services paired with the advancement of technology, it is no wonder decision makers are making themselves scarce. Each new offering comes with a not-so-new sales pitch. So how do you get your message to the right people, without having the proverbial door constantly slammed in your face? Follow along as we outline the best ways to get your B2B outreach program to C-Level executives.

The first action with any type of sales or marketing effort is to define your target market. Once this is established, take the step to create a customer profile that reflects the decision makers you’re trying to reach. With all of your efforts to get your offering the right exposure, be sure you’re reaching people who can actually use it.

Your C-Suite audience is constantly in high demand, so be sure not to waste their time with something that is not suitable to their business needs. Doing so could result in your business being blacklisted. Also, keep your message short; how often do you come across an article or video and skip past it simply because it’s too long? Keep it relevant and concise.

Make sure you are being strategic and creating content around the needs of your prospect and the issues that are important to them. Always do your research to get an idea of who they are and what their industry is all about. Take a few minutes to look over the decision makers’ LinkedIn profile, the company website and their social media pages.

The company’s website and LinkedIn profile is a great resource for finding out who within the company you should be addressing in your outreach. Be sure to customize your marketing content and greet them by name. From these resources, you can also see which channels they prefer to communicate with, and in what format.

Another way to reach decision makers is to lead them directly to you. Create B2B content based outreach that establishes your company as a thought leader. Construct blog posts around issues the decision makers in your market may face, and create content that targets those issues. When they search for the solutions to their business needs, it is more likely they will come across your blog, which not only answers their questions but can provide a solution in the form of your service.

Business is all about who you know, so before you reach out to a decision maker look for mutual connections (LinkedIn is a great resource for this). People are more likely to trust someone within their network. See if your connection will introduce you, or if it’s a previous or current client, use that introduction as a referral.

Other ways to use relationships as a resource is to provide evidence of your successes through case studies, testimonials and third party endorsements. Having a section of your website dedicated to authentic client experiences is a sincere approach to establishing trust with decision makers.

Decision makers are hard to reach because, simply put, they’re important. So if you’re reaching out to them directly by phone or email, make sure they don’t feel like another name on the list. Know who they are, what they do and acknowledge their value. If you’re creating non-direct content like blog posts, case studies or testimonials, make them think you’re important. Flex your expertise, pinpoint their problem areas and offer them solutions.

If you’d like more information on how to reach the right people we are here to help.