Is LinkedIn Still a Great Source of Leads in 2016 and 2017?
If you spend any time on LinkedIn these days, I'm sure you've seen complaints. Some people get a little jaded with the social network. They get dating requests, posts about people's personal lives, or political rants. They threaten to leave the social network, or say they complain to LinkedIn customer service. And, they claim to get a generic response, [...]
Email Marketing: What Causes People to Stop, Click, and Read?
Did you know the Direct Marketing Association quotes email marketing has a ROI of 3800%? That number was for 2015. A couple years earlier they found it to be 4300%. Email marketing's catching on bigtime. So much so that the 2016 Email Marketing Insights Study found 86.7% of businesses will boost their email marketing budgets this year. So yeah, even [...]
How to Accurately Measure the ROI of Your Content
I'm not sure the debate about measuring content marketing ROI will ever end. But, you gotta do it somehow. Because, if you just push out as much content as possible without knowing what it does for you, what's the sense in that? How do you know how much to spend on content marketing? Do you need to add more [...]
Should You Panic about the Rise of Adblockers?
Adblockers like Adblock Plus have skyrocketed in popularity recently. And that's sending a shiver down the spines of many online advertisers. Now, to thwart their effects, websites like Forbes force you to whitelist their website so you can actually visit. What about a smaller company like yours? Should you be overly concerned about Adblockers? The Impact's Not Clear With [...]
A 5-Minute Guide to B2B Content Marketing Success
Did you know just 32% of B2B content marketers have a documented strategy? Doesn't it sound strange that something like this would happen so frequently in business, of all places? That data comes from Content Marketing Institute's 2016 Benchmarks, Budgets, and Trends report. It may explain why only 30% of B2B companies rate themselves as "effective" in their content marketing [...]
3 Content Engagement Metrics You Can’t Ignore
You've heard about "vanity metrics," haven't you? For example, the number of social media followers you have. But followers don't do you any good if they don't convert into leads. What really matters is if those social media followers are part of your target market. With content and engagement, you have the same issue. Some metrics are worthwhile. Others aren't. [...]